Works matching Marketing Decision - Making
Results: 1354
Marketing Doctrine: A Principles- Based Approach to Guiding Marketing Decision Making in Firms.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 4, p. 4, doi. 10.1509/jm.12.0314
- By:
- Publication type:
- Article
The Influence of Love of Money and Religiosity on Ethical Decision-Making in Marketing.
- Published in:
- Journal of Business Ethics, 2013, v. 114, n. 1, p. 183, doi. 10.1007/s10551-012-1334-2
- By:
- Publication type:
- Article
Managers' marketing strategy decision making during performance decline and the moderating influence of incentive pay.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 629, doi. 10.1007/s11747-014-0401-x
- By:
- Publication type:
- Article
Marketing Decision-Making Problems Faced by Small Business Retailers.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 183, doi. 10.1007/BF02729945
- By:
- Publication type:
- Article
INTEGRATING MARKETING AND FINANCIAL DECISION MAKING: EXPERIENTIAL SPREADSHEET APPLICATIONS.
- Published in:
- Marketing Education Review, 2000, v. 10, n. 1, p. 35, doi. 10.1080/10528008.2000.11488693
- By:
- Publication type:
- Article
A Framework for Teaching Ethical Decision Making in Marketing.
- Published in:
- Marketing Education Review, 1993, v. 3, n. 2, p. 2, doi. 10.1080/10528008.1993.11488404
- By:
- Publication type:
- Article
Marketing Decision Making: A Model Building Approach (Book).
- Published in:
- 1971
- By:
- Publication type:
- Book Review
Eclairages sur le marketing de demain : prises de décisions, efficacité et légitimité.
- Published in:
- Décisions Marketing, 2013, n. 72, p. 17, doi. 10.7193/DM.072.17.42
- By:
- Publication type:
- Article
Differences in Marketing Managers' Decision Making Styles Within the Asia-Pacific Region: Implications for Strategic Alliances.
- Published in:
- Journal of Global Marketing, 2008, v. 21, n. 1, p. 63, doi. 10.1300/J042v21n01_06
- By:
- Publication type:
- Article
Time and Outcome Valuation: Implications for Marketing Decision Making.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 4, p. 54, doi. 10.1177/002224299105500404
- By:
- Publication type:
- Article
A Location Analytics Method for the Utilisation of Geotagged Photos in Travel Marketing Decision-Making.
- Published in:
- Journal of Information & Knowledge Management, 2019, v. 18, n. 1, p. N.PAG, doi. 10.1142/S0219649219500047
- By:
- Publication type:
- Article
MARKETING DECISION MAKING: CONCEPTS AND STRATEGY.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
MARKETING DECISION MAKING: ANALYTIC FRAMEWORK AND CASES.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
Some Observations on Marketing Research in Top Management Decision Making.
- Published in:
- Journal of Marketing, 1969, v. 33, n. 4, p. 10, doi. 10.2307/1248667
- By:
- Publication type:
- Article
Decision Making in Industrial Marketing.
- Published in:
- Journal of Marketing, 1960, v. 24, n. 3, p. 21, doi. 10.2307/1248702
- By:
- Publication type:
- Article
The Evaluation Stage in Marketing Decision Making.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 2, p. 177, doi. 10.1007/BF02723457
- By:
- Publication type:
- Article
Marketing Planning Decision Making in UK and US Companies: an Empirical Comparative Study.
- Published in:
- Journal of Marketing Management, 1993, v. 9, n. 2, p. 155, doi. 10.1080/0267257X.1993.9964227
- By:
- Publication type:
- Article
The Role of Experience in Information Use and Decision Making by Marketing Managers.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 1, p. 1, doi. 10.2307/3172546
- By:
- Publication type:
- Article
MARKETING ANALYSIS AND DECISION MAKING: TEXT AND CASES WITH LOTUS 1-2-3.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
Environmental Determinants of Decision-Making Uncertainty in Marketing Channels.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 1, p. 36, doi. 10.2307/3172923
- By:
- Publication type:
- Article
MARKETING DECISION MAKING: A MODEL BUILDING APPROACH.
- Published in:
- 1984
- By:
- Publication type:
- Book Review
An Experiment in Delphi Estimation in Marketing Decision Making.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 4, p. 448, doi. 10.2307/3151295
- By:
- Publication type:
- Article
Managing Marketing Decision-Making with Sentiment Analysis: An Evaluation of the Main Product Features Using Text Data Mining.
- Published in:
- Sustainability (2071-1050), 2019, v. 11, n. 15, p. 4235, doi. 10.3390/su11154235
- By:
- Publication type:
- Article
MARKETING DECISION-MAKING IN HUNGARIAN SMES.
- Published in:
- Market / Trziste, 2019, v. 31, n. 1, p. 39, doi. 10.22598/mt/2019.31.1.39
- By:
- Publication type:
- Article
The decision‐making process in viral marketing—A review and suggestions for further research.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 11, p. 1062, doi. 10.1002/mar.21256
- By:
- Publication type:
- Article
The relevance of judgment and decision making research for marketing: Introduction to the special issue.
- Published in:
- Marketing Theory, 2007, v. 7, n. 1, p. 5, doi. 10.1177/1470593107073841
- By:
- Publication type:
- Article
Improving decision making by means of a marketing decision support system.
- Published in:
- Management Science, 1998, v. 44, n. 5, p. 645, doi. 10.1287/mnsc.44.5.645
- By:
- Publication type:
- Article
Examining Medical Decision Making from a Marketing Perspective.
- Published in:
- Marketing Letters, 1997, v. 8, n. 3, p. 361, doi. 10.1023/A:1007979923514
- By:
- Publication type:
- Article
Procedural Learning, Consumer Decision Making, and Marketing Communication.
- Published in:
- Marketing Letters, 1993, v. 4, n. 1, p. 39, doi. 10.1007/BF00994186
- By:
- Publication type:
- Article
Facebook Communication and Marketing Influence on Decision-Making and Choice of University Student Representatives: A Student's Perspective.
- Published in:
- Romanian Journal of Communication & Public Relations, 2019, v. 21, n. 2, p. 7, doi. 10.21018/rjcpr.2019.2.274
- By:
- Publication type:
- Article
Integrating social media within an integrated marketing communication decision-making framework.
- Published in:
- Journal of Marketing Management, 2017, v. 33, n. 17/18, p. 1522, doi. 10.1080/0267257X.2017.1410211
- By:
- Publication type:
- Article
Enhancing the Role of Marketing Research in Public Policy Decision Making.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 63, doi. 10.2307/1250492
- By:
- Publication type:
- Article
Simulation for Decision Making in Marketing.
- Published in:
- Journal of Marketing, 1964, v. 28, n. 3, p. 45, doi. 10.2307/1249157
- By:
- Publication type:
- Article
Operations Research in Making Marketing Decisions.
- Published in:
- Journal of Marketing, 1960, v. 25, n. 2, p. 18, doi. 10.2307/1248606
- By:
- Publication type:
- Article
Modeling Rationality in Marketing Decision-Making with Game Theory.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 4, p. 22, doi. 10.1007/BF02723287
- By:
- Publication type:
- Article
An integrated operations-marketing perspective for making decisions about order penetration point in multi-product supply chain: a queuing approach.
- Published in:
- International Journal of Production Research, 2013, v. 51, n. 18, p. 5576, doi. 10.1080/00207543.2013.789937
- By:
- Publication type:
- Article
Using the AHP in Marketing Decision-making.
- Published in:
- Journal of Marketing Management, 1994, v. 10, n. 1-3, p. 57, doi. 10.1080/0267257X.1994.9964260
- By:
- Publication type:
- Article
Information Processing and Decision Making in Marketing Organizations.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 75, doi. 10.2307/3149613
- By:
- Publication type:
- Article
The Delphi Process in Marketing Decision Making.
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 443, doi. 10.2307/3150234
- By:
- Publication type:
- Article
االلتزام بأخالقيات التسويق االسالمية لعناصر المزيج التسويقي واثرها علي اتخاذ القرارات التسويقية بالشركات االنتاجية من وجهه نظر مدراء الشركات والمسوقين: دراسة تطبيقية علي شركات انتاج الزيوت الغذائية.
- Published in:
- Journal of Islamic Management & Leadership / Majallatul Edarah Wal Qiyadah Al-islamiah, 2022, v. 7, n. 2, p. 67
- By:
- Publication type:
- Article
Women microbusiness owners' entrepreneurial marketing decision-making during a crisis.
- Published in:
- Journal of Marketing Management, 2023, v. 39, n. 17/18, p. 1800, doi. 10.1080/0267257X.2023.2209584
- By:
- Publication type:
- Article
BENEFITS OF THE MARKETING INFORMATION SYSTEM IN THE CLOTHING RETAIL BUSINESS.
- Published in:
- Revista de Gestão da Tecnologia e Sistemas de Informação / Journal of Information Systems & Technology Management, 2014, v. 11, n. 1, p. 153, doi. 10.1590/S1807-17752014000100009
- By:
- Publication type:
- Article
Merck and Vioxx: An Examination of an Ethical Decision-Making Model.
- Published in:
- Journal of Business Ethics, 2007, v. 76, n. 4, p. 451, doi. 10.1007/s10551-006-9302-3
- By:
- Publication type:
- Article
Rules of engagement: A discrete choice analysis of sponsorship decision making.
- Published in:
- Journal of Marketing Management, 2014, v. 30, n. 7-8, p. 634, doi. 10.1080/0267257X.2013.838986
- By:
- Publication type:
- Article
AI-Enabled Marketing Solutions in Marketing Decision Making: AI Application in Different Stages of Marketing Process.
- Published in:
- TEM Journal, 2022, v. 11, n. 3, p. 1308, doi. 10.18421/TEM113-40
- By:
- Publication type:
- Article
The Effect of Market Intelligence on Marketing Mix Decision Making: a Case Study of the Ethiopian Brewery Industry.
- Published in:
- Journal of Intelligence Studies in Business, 2023, v. 13, p. 33
- By:
- Publication type:
- Article
ANALYSIS OF THE BRAND VALUATION BASED ON THE ASSESSMENT BY INTERBRAND, BRAND FINANCE AND MILWARD BROWN OPTIMOR.
- Published in:
- Acta Economica, 2019, v. 17, n. 30, p. 59, doi. 10.7251/ACE1730059T
- By:
- Publication type:
- Article
Marketing analytics: The bridge between customer psychology and marketing decision‐making.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 12, p. 2588, doi. 10.1002/mar.21908
- By:
- Publication type:
- Article
The Role of Artificial Intelligence Application in Strategic Marketing Decision-making Process.
- Published in:
- Cihan University-Erbil Journal of Humanities & Social Sciences, 2024, v. 8, n. 1, p. 34, doi. 10.24086/cuejhss.vol8n1y2024.pp34-39
- By:
- Publication type:
- Article
MARKETING ANALITIKA U FUNKCIJI DONOŠENJA ODLUKA U BANKAMA.
- Published in:
- Economy & Market Communication Review / Casopis za Ekonomiju i Trzisne Komunikacije, 2017, v. 7, n. 1, p. 93, doi. 10.7251/EMC1701093S
- By:
- Publication type:
- Article