We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Analysis of consumers purchase intention in commerce and services in the neighborhood and the Impact of Covid-19.
- Authors
Gomes de Aragão, Claudia; Mangili Ferreira, Flavio; Ribeiro da Silva, Hermes Moretti; de Aragão Belé, Tiago Gomes
- Abstract
Paper aims: To analyze the consumers intention to buy in commerce and services in the neighborhood, using the Theory of Planned Behavior (TPB) as a theoretical basis, analyzing the Attitude, the Subjective Norm, the Perceived Behavioral Control, and expanding the TPB through the influence on the Attitude of the Moral Attitude, Empathic Concern and the Impact of Covid-19. Originality: There are no studies on consumer buying behavior in commerce and neighborhood services in emerging countries, nor with this combination in the conceptual structure - TBP, Empathic Concern, Moral Attitude and the Impact of Covid-19. Research method: Data were collected from respondents, and analysis was performed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). Main findings: The results indicate that the consumer's attitude towards buying in the neighborhood's commerce and services was positively and significantly influenced by the Moral Attitude and Impact of Covid-19 but not by Empathic Concern. Attitude, Subjective Norm, and Perceived Behavioral Control positively and significantly influence the intention to buy in neighborhood commerce and services. Implications for theory and practice: As a theoretical implication, the conceptual model extends the TBP, adding the dimensions of Empathic Concern, Moral Attitude, and the Impact of Covid-19 on Attitude. In practice, the study can help store managers, retailers, and marketing professionals in the sector incorporate specific actions to reach potential consumers and improve their results.
- Subjects
CONSUMER attitudes; MORAL attitudes; PLANNED behavior theory; CONTROL (Psychology); CONSUMER behavior; YOUNG consumers
- Publication
Production / Produção, 2024, Vol 34, p1
- ISSN
0103-6513
- Publication type
Academic Journal
- DOI
10.1590/0103-6513.20230026