Works matching Brand Personality
Results: 1073
Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of Customer Value Proposition as a Moderating Fit on Brand Performance.
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- ASEAN Marketing Journal, 2013, v. 5, n. 2, p. 1
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FIREFIGHTERS BRAND PERSONALITY: A MODEL PROPOSAL.
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- Dimensión Empresarial, 2019, v. 17, n. 1, p. 90, doi. 10.15665/dem.v17i1.1655
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SERBIAN ADAPTATION OF THE BRAND PERSONALITY SCALE (BPS): AN APPLICATION TO TOURISM DESTINATIONS.
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- Primenjena Psihologija, 2017, v. 10, n. 1, p. 37, doi. 10.19090/pp.2017.1.37-61
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PERSONALIDAD DE MARCA DE LAS ESCUELAS DE NEGOCIOS EN CHILE: PROPUESTA DE MODELO.
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- Ad-minister, 2015, n. 27, p. 53, doi. 10.17230/ad-minister.27.3
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Personalidades das marcas de hotéis: Um ensaio teórico.
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- Revista Turismo & Desenvolvimento (RT&D) / Journal of Tourism & Development, 2017, n. 27/28, p. 761
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ROLE OF BRAND PERSONALITY TRAITS IN CREATING AN UMBRELLA BRAND FOR SMALL-SCALE SPORTS EVENTS: THE CASE OF GORSKI KOTAR, CROATIA.
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- Društvena Istraživanja, 2017, v. 26, n. 4, p. 561, doi. 10.5559/di.26.4.06
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MODELO DE PERSONALIDAD DE MARCA EN CADENAS DE FARMACIAS EN CHILE.
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- Dimensión Empresarial, 2018, v. 16, n. 2, p. 73, doi. 10.15665/dem.v16i2.1532
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Definisanje ličnosti brenda grada: kako književnost može da pomogne?
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- Marketing (0354-3471), 2018, v. 49, n. 3, p. 161
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SOSYAL OLAYLARIN SİYASAL MARKA KİŞİLİĞİ ÜZERİNDEKİ YANSIMALARI.
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- Marmara University Journal of Economic & Administrative Sciences, 2015, v. 37, n. 2, p. 285, doi. 10.14780/iibd.86369
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City Brand Personality Projected by Municipalities from Central and Eastern Europe Countries—A Comparison of Facebook Usage.
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- Sustainability (2071-1050), 2019, v. 11, n. 19, p. 5440, doi. 10.3390/su11195440
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CONSISTENCY BETWEEN CONSUMER PERSONALITY AND BRAND PERSONALITY INFLUENCES BRAND ATTACHMENT.
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- Social Behavior & Personality: an international journal, 2015, v. 43, n. 9, p. 1419, doi. 10.2224/sbp.2015.43.9.1419
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Türkiye'de Faaliyet Gösteren Havayolu Şirketlerinin Marka Kişiliklerini Belirlemeye Yönelik Bir Araştırma.
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- Anatolia: Turizm Arastirmalari Dergisi, 2012, v. 23, n. 2, p. 173
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MARKA KİŞİLİĞİNİN ALGILANMASI ÜZERİNE BİR ARAŞTIRMA.
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- Trakya University, Economics & Administrative Sciences Faculty E-Journal / Trakya Üniversitesi İktisadi ve İdari Bilimler Fakültesi E-dergi, 2015, v. 4, n. 1, p. 126
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BRAND PERSONALITY FROM AN ISLAMIC PERSPECTIVE: A CONCEPTUAL ANALYSIS OF AAKER'S MODEL.
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- Al-Shajarah: Journal of the International Institute of Islamic Thought & Civilization, 2018, v. 23, n. 2, p. 363
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Ülke Marka Kişiliği: İsveç'te Türkiye Algısı.
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- Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2019, v. 14, n. 54, p. 168, doi. 10.19168/jyasar.376916
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CITY BRAND PERSONALITY-AN INTERNATIONAL CONCEPT WITH REGIONAL APPLIANCE IN THE TOURISM DEVELOPMENT STRATEGY.
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- Centre for European Studies (CES) Working Papers, 2013, v. 5, n. 4, p. 626
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TÜKETİCİ ETNOSENTRİZMİ, ALGILANAN KALİTE VE MARKA SADAKATİNİN MARKA KİŞİLİĞİ ÜZERİNDEKİ ETKİSİ: KREM ÇİKOLATA TÜKETİCİLERİ ÜZERİNE BİR UYGULAMA
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- Journal of Social Sciences Institute / Sosyal Bilimler Enstitüsü Dergisi, 2019, v. 9, n. 17, p. 309, doi. 10.29029/busbed.491848
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Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention.
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- Journal of Marketing Communications, 2016, v. 22, n. 5, p. 456, doi. 10.1080/13527266.2014.914561
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Brand personality: A meta-analytic review of antecedents and consequences.
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- Marketing Letters, 2013, v. 24, n. 3, p. 205, doi. 10.1007/s11002-013-9232-7
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Exploring the Conceptualisation of a New Brand Personality Scale for Consumer Durables: Empirical Insights.
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- SCMS Journal of Indian Management, 2022, v. 19, n. 2, p. 35
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A Case of Multiple (Brand) Personalities: Expanding the Methods of Brand Personality Measurement in Sport Team Contexts.
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- Sport Marketing Quarterly, 2017, v. 26, n. 1, p. 20
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Dimensions of Product Brand Personality.
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- Vision (09722629), 2018, v. 22, n. 4, p. 377, doi. 10.1177/0972262918803496
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How hosting a mega-event changes the emotional connection of spectators with destination brands: brand personality of the Olympics and South Korea.
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- Asia Pacific Journal of Tourism Research, 2024, v. 29, n. 5, p. 626, doi. 10.1080/10941665.2024.2343070
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ÜNİVERSİTE ÖĞRENCİLERİNE GÖRE GÜMÜŞHANE ÜNİVERSİTESİNİN MARKA KİŞİLİĞİ.
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- Journal of Business Economics & Management Research, 2024, v. 7, n. 2, p. 111, doi. 10.33416/baybem.1487440
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PERSONNALITÉ DE LA MARQUE: MESURE, HOMOGÉNÉTÉ ET IMPACT SUR LA SATISFACTION. UNE APPLICATION SUR LE SECTEUR BANCAIRE FRANÇAIS.
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- Revue Française du Marketing, 2012, n. 239, p. 9
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Dimensions of Corporate Brand Personality: An Empirical Study on the Leading Bank Brands Operating in Gujarat State of India.
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- Paradigm (09718907), 2012, v. 16, n. 2, p. 24, doi. 10.1177/0971890720120204
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Physicians' Brand Personality: Building Brand Personality Scale.
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- Services Marketing Quarterly, 2022, v. 43, n. 1, p. 48, doi. 10.1080/15332969.2021.1989890
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E-TİCARET MARKALARININ KİŞİLİK ÖZELLİKLERİ: TÜKETİCİ DEĞERLENDİRMELERİNE İLİŞKİN BİR ALAN ARAŞTIRMASI.
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- Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi, 2022, v. 10, n. 1, p. 59, doi. 10.19145/e-gifder.1010005
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Impact of brand personality traits on customer's brand commitment (case study: NIVEA hygienic products).
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- Journal of Global Scholars of Marketing Science, 2021, v. 31, n. 4, p. 543, doi. 10.1080/21639159.2020.1808808
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Serbest Eczanelerde Marka Kişiliği.
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- Marmara Pharmaceutical Journal, 2015, v. 19, n. 3, p. 238, doi. 10.12991/mpj.2015190369214
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From brands in general to retail brands: A review and future agenda for brand personality measurement.
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- Marketing Review, 2012, v. 12, n. 1, p. 90, doi. 10.1362/146934712X13286274424389
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BRAND PERSONALITY SCALE: IS IT APPLICABLE FOR A SMALL EMERGING COUNTRY?
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- Organizations & Markets in Emerging Economies, 2018, v. 9, n. 2, p. 324, doi. 10.15388/omee.2018.10.00017
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UTJECAJ PROŠIRENJA MARKE NA OSOBNOST RODITELJSKE MARKE.
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- Proceedings of the Faculty of Economics & Business in Zagreb / Zbornik Ekonomskog Fakulteta u Zagrebu, 2016, v. 14, n. 1, p. 87
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The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence From the Chinese Mainland's Automobile Market.
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- Journal of Global Marketing, 2009, v. 22, n. 3, p. 199, doi. 10.1080/08911760902845023
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PERSONALIDADE DA MARCA: JOGOS OLÍMPICOS RIO 2016 E SEUS PRINCIPAIS PATROCINADORES.
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- Revista Pretexto, 2020, v. 21, n. 3, p. 69, doi. 10.21714/pretexto.v31i2.6070
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A Structural Validation of Brand Personality Scale: Assessing the Congruence Effects of Sport Sponsorship.
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- Measurement in Physical Education & Exercise Science, 2019, v. 23, n. 4, p. 351, doi. 10.1080/1091367X.2018.1523794
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A Methodology to Measure Brand and Consumer's Personality Congruence: A Study on Wristwatch Brands.
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- International Journal of Applied Marketing & Management, 2018, v. 3, n. 1, p. 43
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Marka Kişiliği Kavramı Bağlamında Netnografik Bir Araştırma: Starbucks ve Kahve Dünyası Örneği.
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- Balkan & Near Eastern Journal of Social Sciences (BNEJSS), 2022, v. 8, n. 3, p. 86
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Implementing an intended brand personality: a dyadic perspective.
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- Journal of the Academy of Marketing Science, 2012, v. 40, n. 5, p. 728, doi. 10.1007/s11747-011-0251-8
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Tüketici Etnosentrizmi, Marka Kişiliği Algısı ve Satın Alma Niyeti Arasındaki İlişkinin Değerlendirilmesi: Türkiye'deki Beyaz Eşya Markalarına Yönelik Bir Uygulama.
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- Global Media Journal: Turkish Edition, 2018, v. 8, n. 16, p. 354
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Five dimensions of brand personality traits in sport.
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- Sport Management Review, 2016, v. 19, n. 4, p. 441, doi. 10.1016/j.smr.2016.01.004
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Does Brand Personification Matter in Consuming Tourism Real Estate Products? A Perspective on Brand Personality, Self-congruity and Brand Loyalty.
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- Journal of China Tourism Research, 2019, v. 15, n. 4, p. 435, doi. 10.1080/19388160.2018.1516586
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Atributos de la personalidad de marca socialmente responsable.
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- Revista Latina de Comunicación Social, 2020, n. 75, p. 97, doi. 10.4185/RLCS-2020-1418
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IMPACTO DA CONGRUÊNCIA ENTRE AUTOCONCEITO E PERSONALIDADE DE MARCA NA INTENSIDADE DA QUALIDADE DE RELACIONAMENTO E LEALDADE DO CONSUMIDOR.
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- REMark: Revista Brasileira de Marketing, 2013, v. 12, n. 1, p. 73, doi. 10.5585/remark.v12i1.2508
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Rock in Rio Festival: Influences of Brand Experience and the Brand Personality in Audience of a Music Festival in Brazil.
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- Event Management, 2022, v. 26, n. 4, p. 717, doi. 10.3727/152599521X16367300695861
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PREDICTING VOLUNTEERS' INTENTION TO RETURN: AN EXAMINATION OF BRAND PERSONALITY, PRESTIGE, AND IDENTIFICATION OF SPORTING EVENTS.
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- Event Management, 2014, v. 18, n. 2, p. 169, doi. 10.3727/152599514X13947236947509
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ENHANCING BRAND IDENTIFICATION THROUGH CONSUMER SELF-EFFICACY: MEDIATING ROLE OF CONSUMER VANITY AND MODERATING ROLE OF BRAND PERSONALITY.
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- Journal of Social Research Development, 2023, v. 4, n. 2, p. 445, doi. 10.53664/JSRD/04-02-2023-18-445-456
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Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation.
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- Journal of Consumer Research, 2016, v. 43, n. 1, p. 44, doi. 10.1093/jcr/ucw003
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Istraživanje odnosa između karakteristika ličnosti potrošača, ličnosti brenda i lojalnosti potrošača.
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- Marketing (0354-3471), 2022, v. 53, n. 3, p. 171
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Predicting activity involvement from brand personality in mountain climbing -- hiking on Olympus.
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- Hellenic Journal of Sport & Recreation Management, 2022, v. 19, n. 2, p. 1
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