The French-line Discourse Analysis (DA) and the Critical Discourse Analysis (CDA) support this study, which examines a journalistic statement about the effects of soil erosion on agricultural production. The intention is to investigate how a news about a typical problem in the rural and/or environmental universe produces meanings for interlocutors without links to agribusiness. The statement shows signs of polyphony, silencing and didacticity, which demarcate the conditions of text production, identify endo/exogroups, in addition to determining a line of reading, among many other possible ones. The analysis concludes that this discourse does not connect the problem of soil degradation to the final consumer. The meaning is interrupted in the rural production link, as if the effects of soil degradation suffered a discontinuity, without affecting items that are consumed by urban inhabitants.