Works matching DE "CREATIVITY in advertising"
Results: 133
الابداع في الرسالة الإعلانية التلفزيونية وفاعليته في جذب انتباه المتلقي بحث مستل من أطروحة دكتوراه
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- Al-Bahith Al-Aalami, 2020, v. 12, n. 47, p. 205
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- Article
ADVERTISING AND CREATIVITY IN AWARD CEREMONIES: THE CHALLENGE OF TRANSPARENT EVALUATION.
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- Creativity Studies, 2024, v. 17, n. 2, p. 462, doi. 10.3846/cs.2024.18715
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- Article
VARIABLES PRESENTES EN LA INTERPRETACIÓN Y ACEPTACIÓN DE ELEMENTOS DE LA NARRATIVA ANIME EN CAMPAÑAS PUBLICITARIAS ESPAÑOLAS.
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- Con A de Animación, 2023, n. 17, p. 100, doi. 10.4995/caa.2023.18191
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- Article
Action Planning for New Product Development Projects.
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- Creativity & Innovation Management, 2008, v. 17, n. 4, p. 319, doi. 10.1111/j.1467-8691.2008.00494.x
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- Article
Creatividad humana vs. creatividad artificial: estudio comparativo entre estudiantes universitarios y chatbots en la generación de ideas.
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- Palabra Clave, 2024, v. 27, n. 1, p. 1, doi. 10.5294/pacla.2024.27.1.10
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- Publication type:
- Article
Smart Communication for a Digital World.
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- Journal of Interactive Advertising, 2020, v. 20, n. 3, p. 240, doi. 10.1080/15252019.2020.1849693
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- Article
Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity.
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- Marketing Science, 2009, v. 28, n. 5, p. 935, doi. 10.1287/mksc.1080.0460
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- Article
Intellectual property rights and drug advertising in Republic of North Macedonia.
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- Macedonian Pharmaceutical Bulletin / Makedonsko Farmacevtski Bilten, 2020, v. 66, p. 211, doi. 10.33320/maced.pharm.bull.2020.66.03.105
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- Publication type:
- Article
La relación entre eficacia y creatividad publicitarias: una aproximación crítica de las campañas galardonadas en los Premios Efi y en el Festival El Sol (2011-2020).
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- Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2022, v. 13, n. 2, p. 279, doi. 10.14198/MEDCOM.21745
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- Article
Do advertisements with a social message elevate subjective well‐being?: An examination of empirical associations.
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- Business & Society Review (00453609), 2023, v. 128, n. 3, p. 488, doi. 10.1111/basr.12325
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- Article
A vision of Advertising Creativity from Philosophy.
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- 2013
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- Publication type:
- Book Review
Out of the Shadows.
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- Journal of Marketing Management, 1999, v. 15, n. 1-3, p. 25, doi. 10.1362/026725799784870423
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- Publication type:
- Article
REKLAMLARDA YARATICILIK VE ÖZGÜNLÜK BAĞLAMINDA REKLAM ETİĞİ: THY'NİN REKLAM FİLMİNİN KARŞILAŞTIRMALI GÖSTERGEBİLİMSEL ANALİZİ.
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- Istanbul Aydin University Journal of Social Sciences / İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi, 2023, v. 15, n. 2, p. 99, doi. 10.17932/IAU.IAUSBD.2021.021/iausbd_v15i2001
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- Publication type:
- Article
A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 2, p. 202, doi. 10.1509/jmr.14.0117
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- Article
The effect of perceived advertising effort on brand perception: implication for retailers in Hong Kong.
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- International Review of Retail, Distribution & Consumer Research, 2017, v. 27, n. 1, p. 78, doi. 10.1080/09593969.2016.1221843
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- Article
Criatividade, Efetividade Mercadológica e Recall: quando a criatividade é efetiva na propaganda?
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- Pensamento & Realidade, 2023, v. 38, n. 1, p. 1, doi. 10.23925/2237-4418.2022v37i1.p1-16
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- Publication type:
- Article
Influence of in-store and out-of-store creative advertising strategies on consumer attitude and purchase intention.
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- Intangible Capital, 2017, v. 13, n. 3, p. 523, doi. 10.3926/ic.986
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- Article
Evaluating the Work Preference Inventory and its Measurement of Motivation in Creative Advertising Professionals.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 1, p. 81, doi. 10.1080/10641734.2010.10505277
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- Publication type:
- Article
Creatives talk technology: exploring the role and influence of digital media in the creative process of advertising art directors and copywriters.
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- Media Practice & Education, 2019, v. 20, n. 3, p. 244, doi. 10.1080/25741136.2018.1464741
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- Article
إعالنات الواقع المعزز بمواقع التواصل االجتماعي ودورها في بناء الوعي بالعالمة التجارية لدى المستهلك السعودي: يوتيوب أنموذ جا.
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- Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust, 2022, n. 42 Part 1, p. 175
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- Publication type:
- Article
Stigma and Taint in Advertising.
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- Advances in Consumer Research, 2020, v. 48, p. 797
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- Article
The Impact of Perceived Advertising Creativity on Ad Processing and Responses.
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- 2007
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- Publication type:
- Abstract
SEARCH FOR RELATIONSHIP BETWEEN VIEWER RESPONSES TO CREATIVE ASPECTS OF TELEVISED MESSAGES AND BEHAVIORAL INTENTION.
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- Advances in Consumer Research, 1983, v. 10, n. 1, p. 32
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- Article
CAN LEARNING THEORETICAL APPROACHES ILLUMINATE THE WAYS IN WHICH ADVERTISING GAMES EFFECT ATTITUDE, RECALL, AND PURCHASE INTENTION.
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- International Journal of Electronic Business Management, 2011, v. 9, n. 4, p. 368
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- Article
El entretenimiento se cuela en la publicidad.
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- Debates IESA, 2013, v. 18, n. 2, p. 77
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- Publication type:
- Article
The effects of creativity on advertising wear-in and wear-out.
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- Journal of the Academy of Marketing Science, 2016, v. 44, n. 3, p. 334, doi. 10.1007/s11747-014-0414-5
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- Publication type:
- Article
Let's Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages.
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- International Journal of Advertising, 2018, v. 37, n. 5, p. 828, doi. 10.1080/02650487.2018.1485214
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- Publication type:
- Article
Creativity identity in Colombia: the advertising creatives’ perspective.
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- International Journal of Advertising, 2017, v. 36, n. 6, p. 831, doi. 10.1080/02650487.2017.1374318
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- Article
Consumer advertising as a signal of employer attractiveness.
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- International Journal of Advertising, 2014, v. 33, n. 2, p. 253, doi. 10.2501/IJA-33-2-253-269
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- Article
Consumer-perceived signals of 'creative' versus 'efficient' advertising.
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- International Journal of Advertising, 2014, v. 33, n. 1, p. 137, doi. 10.2501/IJA-33-1-137-154
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- Article
Creativity and Advertising.
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- 2013
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- Publication type:
- Book Review
Advertising creativity and repetition.
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- International Journal of Advertising, 2013, v. 32, n. 2, p. 211, doi. 10.2501/IJA-32-2-211-231
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- Article
Measuring the organisational impact on creativity: The creative code intensity scale.
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- International Journal of Advertising, 2012, v. 31, n. 4, p. 795, doi. 10.2501/IJA-31-4-795-818
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- Article
The creative code: An organisational influence on the creative process in advertising.
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- International Journal of Advertising, 2011, v. 30, n. 2, p. 283, doi. 10.2501/IJA-30-2-283-304
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- Article
Agency practitioners' meta-theories of advertising.
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- International Journal of Advertising, 2009, v. 28, n. 4, p. 639, doi. 10.2501/S0265048709200801
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- Article
Integrated marketing communications and the language of marketing development.
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- International Journal of Advertising, 2001, v. 20, n. 4, p. 483, doi. 10.1080/02650487.2001.11104907
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- Publication type:
- Article
Model-based development and testing of advertising messages: a comparative study of two campaign proposals based on the MECCAS model and a conventional approach.
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- International Journal of Advertising, 2001, v. 20, n. 4, p. 499, doi. 10.1080/02650487.2001.11104908
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- Article
Creativity, TV Commercial Popularity, and Advertising Expenditures.
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- International Journal of Advertising, 1992, v. 11, n. 2, p. 165, doi. 10.1080/02650487.1992.11104488
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- Article
Creative Strategies in Highly Creative Domestic and International Television Advertising.
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- International Journal of Advertising, 1985, v. 4, n. 1, p. 11, doi. 10.1080/02650487.1985.11105039
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- Article
The Language of Advertising: The Language of Advertising.
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- International Journal of Advertising, 1984, v. 3, n. 4, p. 301, doi. 10.1080/02650487.1984.11105029
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- Publication type:
- Article
Keeping Down with the Jones's?
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- 1984
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- Publication type:
- Editorial
Consumer revolution in People’s Poland: Technologies in everyday life and the negotiation between custom and fashion (1945–1980).
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- Journal of Consumer Culture, 2017, v. 17, n. 2, p. 321, doi. 10.1177/1469540515595125
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- Article
Las metodologías utilizadas en las investigaciones de creatividad publicitaria (1965-2007).
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- Comunicación y Sociedad, 2009, v. 22, n. 2, p. 7
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- Publication type:
- Article
Publicidad y nuevos medios.
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- Comunicación y Sociedad, 1995, v. 8, n. 1, p. 104
- Publication type:
- Article
La historia de la documentación publicitaria en España y el Control de la Publicidad.
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- Documentación de las Ciencias de la Información, 2021, v. 44, n. 2, p. 189, doi. 10.5209/dcin.74642
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- Article
The priming effect of competitor product information on advertising creativity.
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- International Journal of Market Research, 2020, v. 62, n. 5, p. 633, doi. 10.1177/1470785320910301
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- Publication type:
- Article
The impact of advertising creativity on purchase intention in the airline industry: A stimulus-organism-response (S-O-R) perspective.
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- European Journal of Tourism Research, 2022, n. 30, p. 1
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- Publication type:
- Article
A criatividade no ensino superior: um estudo exploratório sobre as licenciaturas em publicidade.
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- Comunicação Pública, 2022, v. 17, n. 32, p. 1
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- Publication type:
- Article
Creative advertising and business performance: An investigation of small and medium-sized enterprise in the traditional Iranian food industry.
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- Journal of Foodservice Business Research, 2021, v. 24, n. 1, p. 74, doi. 10.1080/15378020.2020.1848261
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- Article
Locating the value and opportunities for online collaborative creativity within advertising.
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- Art, Design & Communication in Higher Education, 2012, v. 11, n. 2, p. 91, doi. 10.1386/adch.11.2.91_1
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- Publication type:
- Article