Works matching DE "MARKETING"

Results: 5000

Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation.

Published in:

Journal of Marketing, 2025, v. 89, n. 4, p. 59, doi. 10.1177/00222429241303387

By:

Wang, Lili;
Touré-Tillery, Maferima

Publication type:

Article

Conceptual Research: Multidisciplinary Insights for Marketing.

Published in:

Journal of Marketing, 2025, v. 89, n. 4, p. 1, doi. 10.1177/00222429241302814

By:

Kozlenkova, Irina V.;
Warren, Caleb;
Kotha, Suresh;
Boghrati, Reihane;
Palmatier, Robert W.

Publication type:

Article

Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising.

Published in:

Journal of Marketing, 2025, v. 89, n. 4, p. 99, doi. 10.1177/00222429241302808

By:

Bell, J. Jason;
Thomaz, Felipe;
Stephen, Andrew T.

Publication type:

Article

Competitiveness of global brands in high-tech industries.

Published in:

Journal of International Economic Policy, 2024, v. 40, n. 1, p. 155, doi. 10.33111/iep.eng.2024.40.06

By:

TSYMBAL, LIUDMYLA;
GROMENKOVA, SVITLANA;
FITSAK, POLINA

Publication type:

Article

A Web-Based Augmented Reality System.

Published in:

EAI Endorsed Transactions on Scalable Information Systems, 2024, v. 11, n. 6, p. 1, doi. 10.4108/eetsis.5481

By:

McNally, Kevin Francis;
Kolivand, Hoshang

Publication type:

Article

Imitationsmarketing. Tübingen: Mohr Siebeck, 2011 (Geistiges Eigentum und Wettbewerbsrecht, Bd. 56).

Published in:

Intellectual Property Journal / Zeitschrift für Geistiges Eigentum, 2015, v. 7, n. 4, p. 496, doi. 10.1628/186723716X14532999424575

By:

Harte-Bavendamm, Henning

Publication type:

Article

THE DEVELOPMENT OF ONLINE MARKETING IN ALBANIA IN 2019-2023.

Published in:

Acta Scientiarum Polonorum. Oeconomia, 2025, v. 24, n. 1, p. 15, doi. 10.22630/ASPE.2025.24.1.2

By:

Fejzaj, Elona;
Gogo, Gerta

Publication type:

Article

Impact of Social Media Marketing on Consumers’ Purchase Intention Through Brand Awareness and Brand Engagement.

Published in:

IUP Journal of Brand Management, 2025, v. 22, n. 1, p. 45, doi. 10.71329/IUPJBRM/2025.22.1.45-61

By:

Karmakar, Anupam;
Mishra, Kiran

Publication type:

Article

Transforming Agriculture-Based Projects for Enhanced Household Food Security in Murang’a County, Kenya.

Published in:

South Asian Journal of Management, 2025, v. 11, n. 1, p. 7, doi. 10.62206/sajm.32.1.2025.7-23

By:

Ngugi, Anne Nyawira;
Maitho, Timothy;
Kyalo, Dorothy Ndunge

Publication type:

Article

FUTURE FARE: CULTURED MEAT'S REGULATORY PATH TO TABLETOP REALITY.

Published in:

Houston Journal of Health Law & Policy, 2025, v. 24, n. 3, p. 379

By:

Küntz, Erica

Publication type:

Article

A Multi-Language NLP Model for Inclusive Digital Healthcare Marketing and Patient Communication.

Published in:

Engineering, Technology & Applied Science Research, 2025, v. 15, n. 2, p. 21045, doi. 10.48084/etasr.9484

By:

Parveen, Nargis;
Maqbool, Albia;
Skhawat, Hina;
Othman, Rima Osama Mohammad;
Aref Abbadi, Dima Mahmoud;
Al-Lobani, Esraa M.;
Alqahtani, Shama Mashhour M.;
Ali, Muhammad Skhawat;
Mejdi, Khaled;
Zahrouni, Wassim

Publication type:

Article

دور استراتيجيات التحول الرقمي في رفع الكفاءة التشغيلية والتسويقية لخدمات الاتصالات بالمملكة العربية السعودية دراسة تطبيقية على شركة الاتصالات السعودية.

Published in:

Arab Journal of Administration, 2025, v. 45, n. 2, p. 239, doi. 10.21608/AJA.2023.237426.1527

By:

أمل فريد زاهد

Publication type:

Article

تأثير التسويق المستدام على تحسين السمعة التجارية بالتطبيق على الشركات المصرية.

Published in:

Arab Journal of Administration, 2025, v. 45, n. 2, p. 109, doi. 10.21608/aja.2024.284864.1633

By:

سحر محمد أنور

Publication type:

Article

Marketing library services to transgender patrons.

Published in:

Public Services Quarterly, 2025, v. 21, n. 2, p. 141, doi. 10.1080/15228959.2025.2487707

By:

Rankin, Zephyr

Publication type:

Article

'What's in a name?' Writing an effective and engaging article title.

Published in:

2025

By:

Cleland, Jennifer

Publication type:

Editorial

Advances in Digital Marketing in the Era of Artificial Intelligence: By Moez Ltifi, CRC Press, 1st Ed., 2024, +- 328 pp., ISBN: 978-1-032-58511-6, e-ISBN: 978-1-003-45044-3.

Published in:

2025

By:

Febria Lina, Lia;
Aldino, Ahmad Ari;
Usmayanti, Vivi;
Suryono, Ryan Randy

Publication type:

Book Review

Provision of brand information and critical reasoning predict advertising literacy.

Published in:

Journal of Media Literacy Education, 2025, v. 17, n. 1, p. 17, doi. 10.23860/JMLE-2025-17-1-2

By:

Eugene Zheng Yao;
List, Alexandra

Publication type:

Article

DIALECTAL BRAND NAMES IN GREEK ACCOMMODATION AND CATERING FACILITIES.

Published in:

Acta Onomastica, 2025, v. 66, n. 1, p. 116, doi. 10.58756/a2664911

By:

Vrachionidou, Maria

Publication type:

Article

Integrating Generative AI into Audiology Practice and Education.

Published in:

Audiology Today, 2025, v. 37, n. 3, p. 36

By:

ATCHERSON, SAMUEL R.;
HOWARD, M. BRYSON

Publication type:

Article

Market-making strategies in Tanzimat era Istanbul: The quest for an elusive cosmopolitanism.

Published in:

Business History, 2025, v. 67, n. 3, p. 956, doi. 10.1080/00076791.2023.2279128

By:

Uygur, Kubra;
Yalkin, Cagri;
Uygur, Selcuk

Publication type:

Article

National brands and global markets. An historical perspective: Edited by Nikolas Glover and David M. Higgins. Routledge, Oxon and New York, 2023 (hardcover), xv + 264 pp., illus., £120, ISBN 978-0-367-75497.

Published in:

2025

By:

Pinchera, Valeria

Publication type:

Book Review

Thema der nächsten Ausgabe: Data-Driven Marketing.

Published in:: Marketing Review St. Gallen, 2025, n. 3, p. 71
Publication type:: Article

D2C vs. Fachhandel: Balance-Akt im Vertrieb.

Published in:

Marketing Review St. Gallen, 2025, n. 3, p. 60

By:

Elste, Rainer;
Fritz, Vivien;
Diefenbach, Fabian

Publication type:

Article

Insights aus der Wissenschaft.

Published in:: Marketing Review St. Gallen, 2025, n. 3, p. 58
Publication type:: Article

Building an actionable social media marketing planning through content creation strategies - “4D Framework”.

Published in:

Journal of Contemporary Research in Management, 2023, v. 18, n. 1, p. 1

By:

R., Sudarshan;
S. N., Vivek Raj

Publication type:

Article

A graph-based method for identity resolution to assist police force investigative process.

Published in:

Journal of Cyber Security Technology, 2025, v. 9, n. 2, p. 127, doi. 10.1080/23742917.2024.2354555

By:

Amirhosseini, Mohammad Hossein;
Kazemian, Hassan;
Phillips, Michael

Publication type:

Article

Comparative Analysis of Sustainability Communication Strategies of Thai and Global Brand Restaurants on Social Media and Websites.

Published in:

European Journal of Studies in Management & Business, 2024, v. 32, p. 28, doi. 10.32038/mbrq.2024.32.02

By:

Kanokkan Bunchabusabong;
Jukkrit Tiwasuppachai;
Shawanluck Kunathikornkit

Publication type:

Article

Editorial.

Published in:

SDMIMD Journal of Management, 2025, v. 16, p. i, doi. 10.18311/sdmimd/2025/49034

By:

Venkatraja, B.

Publication type:

Article

Editorial.

Published in:

SDMIMD Journal of Management, 2025, v. 16, n. 1, p. i, doi. 10.18311/sdmimd/2025/49054

By:

Venkatraja, B.

Publication type:

Article

Reforming Drug Price Regulation: Using Tools That Work.

Published in:

Inquiry (00469580), 2025, p. 1, doi. 10.1177/00469580251335844

By:

Williams, Deborah;
Zima, Steven C.;
Miller, Brian J.

Publication type:

Article

Dupes.

Published in:

Journal of Intellectual Property & Entertainment Law, 2025, v. 14, n. 2, p. 94

By:

Roberts, Alexandra J.

Publication type:

Article

THE IMPACT OF AI ON PERSONALIZED CONTENT MARKETING.

Published in:

Knowledge: International Journal, 2025, v. 69, n. 1, p. 53

By:

Spasova, Valentina;
Grujovski, Vladimir

Publication type:

Article

ОСОБЛИВОСТІ ФОРМУВАННЯ ТРЕЙД-МАРКЕТИНГОВОЇ СТРАТЕГІЇ МІЖНАРОДНОЇ КОМПАНІЇ

Published in:

Scientific Bulletin of Polissia, 2024, v. 29, n. 2, p. 269, doi. 10.25140/2410-9576-2024-2(29)-269-282

By:

Приставка, Олександр Михайлович;
Перетятько, Юлія Митрофанівна

Publication type:

Article

ASSESSMENT OF THE IMPACT OF MARKETING 5.0 ON THE FINANCIAL AND ECONOMIC SECURITY OF AGRO-INDUSTRIAL ENTERPRISE.

Published in:

Financial & Credit Activity: Problems of Theory & Practice, 2025, v. 2, n. 61, p. 297, doi. 10.55643/fcaptp.2.61.2025.4679

By:

Struk, Nataliia;
Karpii, Olena;
Dorosh-Kizym, Mariana;
Danchak, Lesia;
Homolska, Viktoriia

Publication type:

Article

Challenges and opportunities in the compassionate use of out-of-specification products in autologous regenerative medicine.

Published in:

Stem Cell Research & Therapy, 2025, v. 16, n. 1, p. 1, doi. 10.1186/s13287-025-04343-0

By:

Sasai, Masao;
Kitawaki, Yayoi;
Umezawa, Akihiro;
Oie, Yoshinori;
Kamiya, Takahiro;
Kawamura, Takuji;
Sato, Yoji;
Hosoya, Satoshi;
Sugawara, Hiroyuki;
Yamada, Kazuto;
Izumoto, Hiroshi;
Mae, Yoshiyuki;
Kuroda, Tohru;
Okada, Kiyoshi

Publication type:

Article

Sweet Liquid Gold Facing Climate Change and Sour Market Conditions: A Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis of the United States Maple Syrup Sector.

Published in:

Sustainability (2071-1050), 2025, v. 17, n. 9, p. 4101, doi. 10.3390/su17094101

By:

Wang, Qingbin;
Shore, Amrita;
Abah, Emmanuel Owoicho;
Cannella, Mark

Publication type:

Article

Landscape of Herbal Food Supplements: Where Do We Stand with Health Claims?

Published in:

Nutrients, 2025, v. 17, n. 9, p. 1571, doi. 10.3390/nu17091571

By:

Vojvodić, Slađana;
Kobiljski, Dunja;
Srđenović Čonić, Branislava;
Torović, Ljilja

Publication type:

Article

The Integration of AI and IoT in Marketing: A Systematic Literature Review.

Published in:

Electronics (2079-9292), 2025, v. 14, n. 9, p. 1854, doi. 10.3390/electronics14091854

By:

Rosário, Albérico Travassos;
Raimundo, Ricardo Jorge

Publication type:

Article

A COMPARATIVE ANALYSIS OF MARKETING DAY CELEBRATIONS BY SHIFT I AND SHIFT II STUDENTS: EXPLORING SKILFULNESS, PAYMENT MODES, AND SALEABILITY.

Published in:

XIBA Business Review, 2024, v. 7, n. 2, p. 43

By:

Mary, J. Sahaya

Publication type:

Article

The Essential Role that Digital Technologies Play in the Marketing of Entrepreneurial Businesses.

Published in:

Journal of Emerging Economies & Policy, 2024, v. 9, n. 2, p. 47

By:

Aydın, Sevgi

Publication type:

Article

GARDENIA: SETTING AND RUNNING A CUSTOMIZED GIFTING PLANT STORE IN INDIA.

Published in:

OORJA - International Journal of Management & IT, 2024, v. 22, n. 1, p. 69

By:

Manem, Sai Sumanth;
Dixit, Kavaldeep;
Saini, Kavya

Publication type:

Article

Scaffolded Agents, for Better or Worse: Assessing the Formative Aspect of Scaffolding.

Published in:

Topoi: An International Review of Philosophy, 2025, v. 44, n. 2, p. 477, doi. 10.1007/s11245-024-10148-2

By:

Dengsø, Mads J.

Publication type:

Article

Visual destination image from online perspective: The case of "GoTürkiye".

Published in:

Business & Management Studies: An International Journal (BMIJ), 2024, v. 12, n. 4, p. 766, doi. 10.15295/bmij.v12i4.2435

By:

Keleş, Hüseyin;
Ergün, Gözde Seval;
Taşpınar, Betül

Publication type:

Article

Puzzle Pictures: A Study on Reversible Figures in Advertising.

Published in:

Journal of Advertising, 2025, v. 54, n. 2, p. 282, doi. 10.1080/00913367.2023.2288832

By:

Mohanty, Praggyan

Publication type:

Article

Emprendimientos indígenas de América Latina y el Caribe: Análisis de las prácticas de sostenibilidad.

Published in:

Revista de Estudios Cooperativos, 2025, v. 149, p. 1, doi. 10.5209/REVE.101838

By:

Cuadrado Siosy, Joyce Katherine

Publication type:

Article

Multichannel Advertising: Budget Allocation in the Presence of Spillover and Carryover Effects.

Published in:

Manufacturing & Service Operations Management (M&SOM), 2025, v. 27, n. 3, p. 862, doi. 10.1287/msom.2023.0293

By:

Chen, Huijun;
Chen, Ying-Ju;
Park, Sung-Hyuk;
Shin, Dongwook

Publication type:

Article

Tailored Messages in the Feed? Political Microtargeting on Facebook during the 2019 General Elections in Spain.

Published in:

Journal of Political Marketing, 2025, v. 24, n. 2, p. 123, doi. 10.1080/15377857.2023.2168832

By:

Baviera, Tomás;
Cano-Orón, Lorena;
Calvo, Dafne

Publication type:

Article

Video Portal Pazarlama: Türkiye Menşeli Yemek Vlogger Girişimcileri Üzerine Bir Araştırma.

Published in:

Journal of the Institute of Social Sciences Cankiri Karatekin University / Çankırı Karatekin Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2025, v. 16, n. 1, p. 199, doi. 10.54558/jiss.1614798

By:

PAPATYA, İlbey Kutluhan

Publication type:

Article

Protecting Children from Tobacco Industry Interference in India.

Published in:

2025

By:

Walia, Diksha;
Goel, Chirag;
Goel, Sonu

Publication type:

Editorial

Cross-Sectional Study on Impact and Effect of Cosmetics upon Female Medical Students.

Published in:

Indian Journal of Dermatology, 2025, v. 70, n. 3, p. 169, doi. 10.4103/ijd.ijd_339_24

By:

Selvaraj, Narmadha;
Punniyaseelan, Abirami

Publication type:

Article