Works matching IS 00081256 AND DT 2012 AND VI 54 AND IP 2


Results: 7
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    B2B Brand Architecture.

    Published in:
    California Management Review, 2012, v. 54, n. 2, p. 58, doi. 10.1525/cmr.2012.54.2.58
    By:
    • Muylle, Steve;
    • Dawar, Niraj;
    • Rangarajan, Deva
    Publication type:
    Article
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