Trabajemos juntos: Coworking online y sincrónico en Twitch como muestra del potencial colaborativo del live-streaming.
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- Revista de Comunicación, 2022, v. 21, n. 1, p. 49, doi. 10.26441/RC21.1-2022-A3
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- Article
Works matching Live Streaming
Results: 1569
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Exploring consumer behavioural inertia in live streaming commerce.
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- Journal of Marketing Management, 2025, v. 41, n. 5/6, p. 485, doi. 10.1080/0267257X.2025.2495341
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- Article
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Live streaming e-commerce supply chain decisions considering dominant streamer under agency selling and reselling formats: Live streaming e-commerce supply chain decisions...: X. Zhu et al.
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- Electronic Commerce Research, 2025, v. 25, n. 2, p. 1173, doi. 10.1007/s10660-023-09718-0
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- Article
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Proportional incentive contracts in live streaming commerce supply chain based on target sales volume: Proportional incentive contracts in live streaming...: Y. Zhang, Q. Xu.
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- Electronic Commerce Research, 2025, v. 25, n. 1, p. 241, doi. 10.1007/s10660-023-09684-7
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- Article
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Influence mechanism of live streaming influencer characteristics on purchase intention under urban-rural and male-female divides: the mediating role of consumer emotions.
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- Current Psychology, 2025, v. 44, n. 6, p. 4963, doi. 10.1007/s12144-025-07558-9
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WidePLive: a coupled low‐delay overlay construction mechanism and peer‐chunk priority‐based chunk scheduling for P2P live video streaming.
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- IET Communications (Wiley-Blackwell), 2020, v. 14, n. 7, p. 937, doi. 10.1049/iet-com.2019.0618
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Content pollution propagation in the overlay network of peer‐to‐peer live streaming systems: modelling and analysis.
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- IET Communications (Wiley-Blackwell), 2018, v. 12, n. 17, p. 2119, doi. 10.1049/iet-com.2018.5069
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8
Why do users stay? Emotional vs. functional attachment in pan-entertainment live streaming platforms.
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- Frontiers in Psychology, 2025, p. 1, doi. 10.3389/fpsyg.2025.1623568
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9
Enhancing Brand Relationships and User Willingness to Pay Through Enrolment Consulting Live Streaming: Insights From Media Richness Theory.
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- International Social Science Journal, 2025, v. 75, n. 256, p. 457, doi. 10.1111/issj.12566
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10
How Real-Time Interactivity Influences Impulse Buying Behaviour in Generation Z's During Live Streaming Shopping: The Mediating Role of Perceived Enjoyment.
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- Economics: Innovative & Economic Research Journal / Casopis za Ekonomsku Teoriju i Analizu, 2024, v. 12, n. 3, p. 279, doi. 10.2478/eoik-2024-0047
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An Exploration of Mental Health Discussions in Live Streaming Gaming Communities.
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- Frontiers in Psychology, 2021, v. 11, p. N.PAG, doi. 10.3389/fpsyg.2021.575653
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12
Unveiling the Myth: How Streamer Attractiveness Drives Impulse Buying in Live Streaming.
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- Services Marketing Quarterly, 2025, v. 46, n. 1/2, p. 1, doi. 10.1080/15332969.2025.2478732
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- Article
13
Live streaming characteristics, motivational factors, trust and impulsive hotel booking intention: mediating role of customer engagement and moderating role of time pressure.
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- Journal of Hospitality Marketing & Management, 2025, v. 34, n. 5, p. 651, doi. 10.1080/19368623.2025.2472071
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14
From Interaction to Transaction: Analyzing the Influence of Social Presence on Impulsive Purchasing in Live Streaming Commerce.
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- Jurnal Manajemen Teori dan Terapan, 2023, v. 16, n. 3, p. 454, doi. 10.20473/jmtt.v16i3.49490
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15
Legal Protection for Recipients of Live Donations in Mobile Legends Streaming.
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- KnE Social Sciences, 2025, p. 104, doi. 10.18502/kss.v10i8.18423
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16
Danmaku consistency reduces consumer purchases during live streaming: A dual‐process model.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2591, doi. 10.1002/mar.22074
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17
State boredom increases consumers' gift‐giving intentions in entertainment live‐streaming: A moderated dual‐mediation model.
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- Psychology & Marketing, 2024, v. 41, n. 8, p. 1868, doi. 10.1002/mar.22014
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18
Exploring the motivating factors for using live‐streaming and their influence on consumers' hedonic well‐being: The mediating effect of psychological engagement.
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- Psychology & Marketing, 2024, v. 41, n. 1, p. 27, doi. 10.1002/mar.21881
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- Article
19
ACTUAL PURCHASE ON LIVE STREAMING TIKTOK SHOP: THE INFLUENCE OF TRUST, FLOW EXPERIENCE, AND IT AFFORDANCE.
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- Eduvest: Journal Of Universal Studies, 2025, v. 5, n. 1, p. 201, doi. 10.59188/eduvest.v5i1.1565
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TCCM 框架下直播电商研究的知识体系与趋势展望———基于混合方法的国内外文献评析.
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- Nankai Business Review, 2025, v. 28, n. 4, p. 184
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21
Understanding Consumer Trust Dynamics and Purchase Intentions in a Multichannel Live Streaming E-Commerce Context: A Trust Transfer Perspective.
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- International Journal of Human-Computer Interaction, 2025, v. 41, n. 14, p. 9123, doi. 10.1080/10447318.2024.2423332
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22
Development and Validation of an AI Virtual Streamer Scale for Live-Streaming E-Commerce.
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- International Journal of Human-Computer Interaction, 2025, v. 41, n. 14, p. 8525, doi. 10.1080/10447318.2024.2411088
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23
How to Alleviate the Lack of Trust in Live Streaming: A Moderated Mediation Model of Immersive Technology.
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- International Journal of Human-Computer Interaction, 2025, v. 41, n. 13, p. 8385, doi. 10.1080/10447318.2024.2408621
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- Article
24
To Gift or Not: Understanding Gifting Behavior on Live Streaming Platforms from the Perspective of Social Influence and Herding.
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- International Journal of Human-Computer Interaction, 2025, v. 41, n. 10, p. 5831, doi. 10.1080/10447318.2024.2368974
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25
THE INFLUENCE OF SOCIAL PRESENCE ON IMPULSIVE BEHAVIOR BUY GEN Z ON LIVE STREAMING E-COMMERCE SHOPEE WITH SOR FRAMEWORK.
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- Journal of Social Research, 2024, v. 3, n. 7, p. 1, doi. 10.55324/josr.v3i7.2171
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26
Examining Consumer Purchase Intentions in Agricultural Live Streaming Using an Extended Model of Goal-Directed Behavior.
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- SAGE Open, 2025, v. 15, n. 2, p. 1, doi. 10.1177/21582440251342274
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27
Understanding Consumers' Travel Live Streaming Watching Behaviors: The Role of Social Distancing and Lack of Mobility.
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- SAGE Open, 2025, v. 15, n. 2, p. 1, doi. 10.1177/21582440251334182
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28
IoT-based Water Surface Cleaning Robot with Live Streaming.
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- Przegląd Elektrotechniczny, 2024, v. 2024, n. 2, p. 172, doi. 10.15199/48.2024.02.35
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29
Decoding the viewer experience shaped by tourism live streaming: the pathway to commercial success.
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- Journal of Travel & Tourism Marketing, 2025, v. 42, n. 1, p. 65, doi. 10.1080/10548408.2024.2427163
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30
What to Say and How to Say it: Impacts of Content Type and Linguistic Style on Sales Performance on Live Streaming Platforms.
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- International Journal of Electronic Commerce, 2025, v. 29, n. 2, p. 235, doi. 10.1080/10864415.2025.2471672
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31
Exploring the Effect of Live Streaming Atmospheric Cues on Consumer Impulse Buying: A Flow Experience Perspective.
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- Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 149, doi. 10.3390/jtaer20020149
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32
Enjoying the Festivalscape: The Effect of Festival Cues in Live-Streaming Studios on Consumers' Intention to Stay.
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- Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 116, doi. 10.3390/jtaer20020116
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33
What Signals Are You Sending? How Signal Consistency Influences Consumer Purchase Behavior in Live Streaming Commerce.
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- Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 109, doi. 10.3390/jtaer20020109
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34
Emotional Resonance and Buying Behavior in Live Streaming: A Study on KOL Influence and the Mediation of Purchase Intentions.
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- Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 108, doi. 10.3390/jtaer20020108
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- Article
35
Research on the Optimal Live-Streaming Strategy Under the Influence of Consumer Preferences: Taking Agriculture and Cultural Tourism Enterprise as an Example.
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- Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 89, doi. 10.3390/jtaer20020089
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- Article
36
How Social Scene Characteristics Affect Customers' Purchase Intention: The Role of Trust and Privacy Concerns in Live Streaming Commerce.
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- Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 85, doi. 10.3390/jtaer20020085
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- Article
37
A Study on the Factors Influencing Chinese Costume Consumers Utilizing Live Streaming Platforms to Purchase Products: A Case Study of Douyin.
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- Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 1, p. 38, doi. 10.3390/jtaer20010038
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- Article
38
Harnessing Empathy: The Power of Emotional Resonance in Live Streaming Sales and the Moderating Magic of Product Type.
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- Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 1, p. 30, doi. 10.3390/jtaer20010030
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- Article
39
An eye-tracking study on the role of attractiveness on consumers' purchase intentions in e-commerce live streaming.
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- Electronic Commerce Research, 2025, v. 25, n. 3, p. 1485, doi. 10.1007/s10660-023-09738-w
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- Article
40
Enhancing Impulse Buying Among Generation Z Through Social Presence in E-Commerce Live Streaming.
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- TEM Journal, 2025, v. 14, n. 1, p. 236, doi. 10.18421/TEM141-22
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- Article
41
Matching is believing: the effect of congruency on purchase intention in live streaming shopping context.
- Published in:
- Current Psychology, 2025, v. 44, n. 1, p. 216, doi. 10.1007/s12144-024-07155-2
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- Article
42
"It's Like POOF and It's Gone": The Live-Streaming of Child Sexual Abuse.
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- Sexuality & Culture, 2024, v. 28, n. 4, p. 1467, doi. 10.1007/s12119-023-10186-9
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- Article
43
Strategies for Online Market Entry: The Role of Network Anchors in China's Live Streaming Sales Ecosystem.
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- Journal of Business-to-Business Marketing, 2025, v. 32, n. 2, p. 227, doi. 10.1080/1051712X.2024.2397541
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- Article
44
How multi-actor resources create value for live streaming platforms: the mediating role of engaged spectators.
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- Service Industries Journal, 2025, v. 45, n. 5/6, p. 526, doi. 10.1080/02642069.2024.2312352
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- Article
45
Impact of Live Streaming on Green Purchase Intent: The Role of Environmental Debt.
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- Journal of Internet Computing & Services, 2024, v. 25, n. 5, p. 141, doi. 10.7472/jksii.2024.25.5.141
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46
Differentiation of Live Streaming Strategies: Reception Analysis on the YouTube Channel DEANKT.
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- Journal of Syntax Literate, 2025, v. 10, n. 6, p. 5988, doi. 10.36418/syntax-literate.v10i6.59887
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- Article
47
CSR Investment Strategy for Live-Streaming Supply Chain Considering Consumer Preference.
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- Systems, 2025, v. 13, n. 1, p. 19, doi. 10.3390/systems13010019
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- Article
48
Coordination Mechanisms for Traceable Products in the Context of Live Streaming E-Commerce from the Perspective of Platform, Anchor, and Consumer.
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- Asia-Pacific Journal of Operational Research, 2025, v. 42, n. 1, p. 1, doi. 10.1142/S021759592440013X
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- Article
49
A Model of Shoppertainment Live Streaming.
- Published in:
- Management Science, 2025, v. 71, n. 8, p. 6816, doi. 10.1287/mnsc.2023.01724
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- Article
50
A study on the causes of viewers' non-continuous following intention in tourism live streaming.
- Published in:
- Scientific Reports, 2025, v. 15, n. 1, p. 1, doi. 10.1038/s41598-025-93200-4
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- Publication type:
- Article