Nike’s Metaverse Foray: Exploiting a Revenue Opportunity or Riding a Fad?
- Published in:
- IUP Journal of Brand Management, 2025, v. 22, n. 1, p. 73, doi. 10.71329/IUPJBRM/2025.22.1.73-90
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- Publication type:
- Article
Works matching DE "BRAND communities"
Results: 485
1
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Consumer-Generated Visual Advertisements in Social Media Brand Communities.
- Published in:
- International Journal of Communication (19328036), 2024, v. 18, p. 982
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- Article
3
What factors affect the way youth present themselves on social media? Self-presentation strategies' approach.
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- Agathos: An International Review of the Humanities & Social Sciences, 2025, v. 16, n. 1, p. 389, doi. 10.5281/zenodo.15163320
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- Article
4
数字化背景下精酿啤酒社交电商营销模式创新研究.
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- China Brewing, 2025, v. 44, n. 4, p. 306, doi. 10.11882/j.issn.0254-5071.2025.04.044
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- Article
5
Why consumers turn negative about the brand: antecedents and consequences of negative consumer engagement in virtual communities.
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- Information Systems & e-Business Management, 2025, v. 23, n. 1, p. 147, doi. 10.1007/s10257-023-00632-4
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- Article
6
Customer engagement in firm-initiated and consumer-initiated online brand communities: an exploratory study.
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- Information Systems & e-Business Management, 2025, v. 23, n. 1, p. 169, doi. 10.1007/s10257-023-00630-6
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- Article
7
Influences of place attachment and social media affordances on online brand community continuance.
- Published in:
- Information Systems & e-Business Management, 2021, v. 19, n. 2, p. 459, doi. 10.1007/s10257-019-00418-7
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- Article
8
The brand personalities of brand communities: An analysis of online communication.
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- 2018
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- Publication type:
- Abstract
9
Doing Being on Social Media: "pls like, comment, and subscribe!".
- Published in:
- CALICO Journal, 2024, v. 41, n. 1, p. 25, doi. 10.1558/cj.25512
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- Article
10
Managing Negative Word of Mouth in Your Brand Community: The Interplay between Community Behavior and Firm Actions.
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- Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2017, v. 30, p. 37
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- Article
11
Managing Negative Word of Mouth in Your Brand Community: The Interplay between Community Behavior and Firm Actions.
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- 2016, isbn. 9781609074084
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- Abstract
12
Becoming Friends in Online Brand Communities: Evidence From China.
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- Journal of Computer-Mediated Communication, 2016, v. 21, n. 1, p. 69, doi. 10.1111/jcc4.12147
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- Article
13
Decomposing and relating user engagement in festivals' virtual brand communities: An analysis of Sónar's Twitter and Facebook.
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- Tourist Studies, 2020, v. 20, n. 1, p. 96, doi. 10.1177/1468797619873109
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- Article
14
Energy Communities in Urban Areas: Comparison of Energy Strategy and Economic Feasibility in Italy and Spain.
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- Land (2012), 2023, v. 12, n. 7, p. 1282, doi. 10.3390/land12071282
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- Publication type:
- Article
15
Promoting the Development of Edible Landscapes in Suburban Areas with Place Branding—A Case Study in Taiwan.
- Published in:
- Land (2012), 2023, v. 12, n. 6, p. 1237, doi. 10.3390/land12061237
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- Article
16
Self-Brand Connection: A Literature Review and Directions for Further Research.
- Published in:
- JDM: Jurnal Dinamika Manajemen, 2022, v. 13, n. 1, p. 53, doi. 10.15294/jdm.v13i1.32439
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- Article
17
Place Branding - a evolução dos conceitos e fundamentos.
- Published in:
- Actas de Diseño, 2022, v. 17, n. 39, p. 53
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- Publication type:
- Article
18
PRO METHOD APPLIED IN DENTISTRY - DENTISTS AS PROTAGONISTS, PROACTIVE, AND PROMOTERS: A PILOT STUDY CONDUCTED IN THE DENTISTAPRO DIGITAL COMMUNITY.
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- Journal of Clinical Dentistry & Research, 2024, v. 21, n. 2, p. 68, doi. 10.14436/2447-911x.21.2.068-085.art
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- Article
19
The Drivers and Outcomes of Customer Engagement in Brand Communities: Review and Future Research.
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- Journal of Management Research (09725814), 2019, v. 19, n. 1, p. 56, doi. 10.5958/0974-455X.2019.00005.2
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- Article
20
Online brand community and consumer brand trust: Analysis from Czech millennials.
- Published in:
- Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2149152
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- Publication type:
- Article
21
Participating anonymous online student communities and university brand relationship outcomes.
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- Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1947558
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- Article
22
Do instagram fan pages develop consumer–brand relationships? Evidence from the telecommunications industry.
- Published in:
- Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1884344
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- Publication type:
- Article
23
The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community.
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- Cogent Business & Management, 2019, v. 6, n. 1, p. 1, doi. 10.1080/23311975.2019.1673640
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- Publication type:
- Article
24
The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector.
- Published in:
- Cogent Business & Management, 2017, v. 4, n. 1, p. 1, doi. 10.1080/23311975.2017.1360031
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- Publication type:
- Article
25
The Mediation Effect of Overall Brand Equity between Brand Superiority and Media Consumption Behaviours of Sport Team Consumers During COVID-19.
- Published in:
- Baltic Journal of Sport & Health Sciences, 2021, v. 122, n. 3, p. 25, doi. 10.33607/bjshs.v3i122.1108
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- Publication type:
- Article
26
Synergies among Producer Firms, Lead Users, and User Communities: The Case of the LEGO Producer-User Ecosystem.
- Published in:
- Journal of Product Innovation Management, 2014, v. 31, n. 4, p. 848, doi. 10.1111/jpim.12127
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- Publication type:
- Article
27
Developing Brand Loyalty through Consumer Engagement with Brand Communities in Social Media.
- Published in:
- Asian Journal of Business Research, 2021, v. 11, n. 1, p. 1, doi. 10.14707/ajbr.210100
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- Article
28
애슬레저 브랜드 커뮤니티의 세대별 사용자 경험 연구.
- Published in:
- Journal of Digital Convergence, 2021, v. 19, n. 2, p. 397, doi. 10.14400/JDC.2021.19.2.397
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- Publication type:
- Article
29
Customer Value and Sustainable Choice Behaviour in Social Commerce.
- Published in:
- Economics: Innovative & Economic Research Journal / Casopis za Ekonomsku Teoriju i Analizu, 2024, v. 12, n. 3, p. 75, doi. 10.2478/eoik-2024-0021
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- Article
30
LOS MILLENNIALS Y LA HONESTIDAD COMO VALOR DE MARCA. EL CASO GOIKO EN INSTAGRAM.
- Published in:
- Revista de Comunicación de la SEECI, 2023, n. 56, p. 214, doi. 10.15198/seeci.2023.56.e820
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- Publication type:
- Article
31
Marketing Focused on The Online Brand Community – The Example of Zara.
- Published in:
- Marketing (0354-3471), 2021, v. 52, n. 1, p. 32, doi. 10.5937/markt2101032p
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- Publication type:
- Article
32
"Together We Go Far": Exploring the Motivational Dispositions Within Connected Fitness.
- Published in:
- Journal of Applied Sport Management, 2024, v. 16, n. 1, p. 41, doi. 10.7290/jasm16jdap
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- Publication type:
- Article
33
Uncovering the effectiveness of anthropomorphic communication on the country-of-origin stereotypes from the perspective of psychological elements.
- Published in:
- Scientific Reports, 2023, v. 13, n. 1, p. 1, doi. 10.1038/s41598-023-45963-x
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- Publication type:
- Article
34
Value Co-creation in Third-Party Managed Virtual Communities and Brand Equity.
- Published in:
- Frontiers in Psychology, 2020, v. 11, p. 1, doi. 10.3389/fpsyg.2020.00927
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- Article
35
DIGITAL MARKETING STRATEGIES BASED ON CONSUMER PERCEPTION OF THE BRAND. MAGAZIA MORĂRIȚEI CASE STUDY, IASI, ROMANIA.
- Published in:
- Scientific Papers Series Management, Economic Engineering in Agriculture & Rural Development, 2024, v. 24, n. 4, p. 423
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- Article
36
RESEARCH ON STAKEHOLDER ENGAGEMENT IN PROTECTING THE LOCAL BRAND AS A SUSTAINABLE DESTINATION.
- Published in:
- Scientific Papers Series Management, Economic Engineering in Agriculture & Rural Development, 2024, v. 24, n. 1, p. 867
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- Publication type:
- Article
37
A Panel Study of the Relationships Between Social Media Interactions and Adolescents' Pro-Environmental Cognitions and Behaviors.
- Published in:
- Environment & Behavior, 2023, v. 55, n. 6/7, p. 399, doi. 10.1177/00139165231194331
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- Publication type:
- Article
38
La motivación, la lealtad y compromiso como precursores de las comunidades de marca.
- Published in:
- Revista de Comunicación, 2023, v. 22, n. 2, p. 59, doi. 10.26441/RC22.2-2023-3185
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- Publication type:
- Article
39
Instagram como canal de comunicación en el ámbito académico. Comparativa de las estrategias de las mejores universidades del mundo.
- Published in:
- Revista de Comunicación, 2023, v. 22, n. 1, p. 35, doi. 10.26441/RC22.1-2023-3001
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- Publication type:
- Article
40
Seeking survivals under COVID‐19: The WhatsApp platform's shopping service operations.
- Published in:
- Decision Sciences, 2023, v. 54, n. 4, p. 375, doi. 10.1111/deci.12552
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- Publication type:
- Article
41
The impact of sense of duty on brand community outcomes.
- Published in:
- Canadian Journal of Administrative Sciences (John Wiley & Sons, Inc.), 2017, v. 34, n. 4, p. 416, doi. 10.1002/cjas.1368
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- Publication type:
- Article
42
Consumer-Generated Visual Advertisements in Social Media Brand Communities.
- Published in:
- International Journal of Communication, 2024, v. 18, p. 982
- By:
- Publication type:
- Article
43
Predicting Users' Latent Suicidal Risk in Social Media: An Ensemble Model Based on Social Network Relationships.
- Published in:
- Computers, Materials & Continua, 2024, v. 79, n. 3, p. 4259, doi. 10.32604/cmc.2024.050325
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- Publication type:
- Article
44
Le rôle de la marque dans le business model des éditeurs de logiciels open source: une étude de cas.
- Published in:
- Management international / International Management / Gestiòn Internacional, 2024, v. 28, n. 1, p. 52, doi. 10.59876/a-bbwn-wasa
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- Publication type:
- Article
45
INNOVATIVE BRAND COMMUNITY MEMBERS AND THEIR WILLINGNESS TO SHARE IDEAS WITH COMPANIES.
- Published in:
- International Journal of Innovation Management, 2016, v. 20, n. 6, p. -1, doi. 10.1142/S1363919616500468
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- Publication type:
- Article
46
When the antidote is the poison: Investigating the relationship between people's social media usage and loneliness when face-to-face communication is restricted.
- Published in:
- PLoS ONE, 2024, v. 19, n. 2, p. 1, doi. 10.1371/journal.pone.0296423
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- Publication type:
- Article
47
The evolutionary game analysis of the decision-making behavior of live streaming stakeholders under the value co-creation.
- Published in:
- PLoS ONE, 2023, v. 18, n. 9, p. 1, doi. 10.1371/journal.pone.0291453
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- Publication type:
- Article
48
Brand community protection through contested brand revival.
- Published in:
- Journal of Marketing Management, 2024, v. 40, n. 15/16, p. 1474, doi. 10.1080/0267257X.2024.2430672
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- Publication type:
- Article
49
The influence of ritual efficacy on ritual vitality: temporal plaiting in the vestaval.
- Published in:
- Journal of Marketing Management, 2023, v. 39, n. 13/14, p. 1255, doi. 10.1080/0267257X.2023.2172449
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- Publication type:
- Article
50
Building a social media community around your brand: the moderating role of firm engagement tactics.
- Published in:
- Journal of Marketing Management, 2023, v. 39, n. 7/8, p. 702, doi. 10.1080/0267257X.2023.2172059
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- Publication type:
- Article