Frontmatter.
- Published in:
- Review of Marketing Science, 2019, v. 17, n. 1, p. i, doi. 10.1515/roms-2019-frontmatter1
- Publication type:
- Article
Works matching IS 21945985 AND DT 2019 AND VI 17 AND IP 1
Results: 11
1
2
Revenue Sharing Vertical Contracts in the Movie Industry: A Theoretical Analysis.
- Published in:
- Review of Marketing Science, 2019, v. 17, n. 1, p. 81, doi. 10.1515/roms-2019-0059
- By:
- Publication type:
- Article
3
The Impact Of Power And Relationship Quality On Value Creation and Appropriation in Buyer–Supplier Relationships.
- Published in:
- Review of Marketing Science, 2019, v. 17, n. 1, p. 47, doi. 10.1515/roms-2019-0054
- By:
- Publication type:
- Article
4
Taking a Ride on Mature Carrier Products to Push a New Technology: The Diffusion of Add-Ons.
- Published in:
- Review of Marketing Science, 2019, v. 17, n. 1, p. 23, doi. 10.1515/roms-2019-0042
- By:
- Publication type:
- Article
5
Brand Image and its Determinants: A Stochastic Frontier Approach Analysis.
- Published in:
- Review of Marketing Science, 2019, v. 17, n. 1, p. 1, doi. 10.1515/roms-2019-0037
- By:
- Publication type:
- Article
6
Strategic Remanufacturing under Competition.
- Published in:
- Review of Marketing Science, 2019, v. 17, n. 1, p. 85, doi. 10.1515/roms-2019-0019
- By:
- Publication type:
- Article
7
Unauthorized Use of Famous Brands and Its Impact on Brand Equity Dimensions.
- Published in:
- Review of Marketing Science, 2019, v. 17, n. 1, p. 1, doi. 10.1515/roms-2019-0005
- By:
- Publication type:
- Article
8
Frontmatter.
- Published in:
- Review of Marketing Science, 2019, v. 17, n. 1, p. i, doi. 10.1515/roms-2018-frontmatter1
- Publication type:
- Article
9
Transaction Utility of End-User Pirates – An Analysis.
- Published in:
- Review of Marketing Science, 2019, v. 17, n. 1, p. 109, doi. 10.1515/roms-2018-0042
- By:
- Publication type:
- Article
10
Reflective and Impulsive Predictors of Unhealthy Snack Impulse Buying.
- Published in:
- Review of Marketing Science, 2019, v. 17, n. 1, p. 49, doi. 10.1515/roms-2018-0038
- By:
- Publication type:
- Article
11
Is the Simple Price Premium that Simple?
- Published in:
- Review of Marketing Science, 2019, v. 17, n. 1, p. 25, doi. 10.1515/roms-2018-0009
- By:
- Publication type:
- Article