The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 2, p. 183, doi. 10.1509/jmr.14.0482
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2016 AND VI 53 AND IP 2
Results: 9
1
2
Investigating How Word-of-Mouth Conversations About Brands Influence Purchase and Retransmission Intentions.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 2, p. 225, doi. 10.1509/jmr.14.0099
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- Publication type:
- Article
3
Homogeneous Contracts for Heterogeneous Agents: Aligning Sales Force Composition and Compensation.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 2, p. 161, doi. 10.1509/jmr.14.0018
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- Publication type:
- Article
4
Can Sales Uncertainty Increase Firm Profits?
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 2, p. 199, doi. 10.1509/jmr.13.0506
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- Publication type:
- Article
5
Community Participation and Consumer-to-Consumer Helping: Does Participation in Third Party-Hosted Communities Reduce One's Likelihood of Helping?
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 2, p. 280, doi. 10.1509/jmr.13.0301
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- Publication type:
- Article
6
Advertising Effectiveness: The Moderating Effect of Firm Strategy.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 2, p. 207, doi. 10.1509/jmr.13.0285
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- Publication type:
- Article
7
Lower Connectivity Is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 2, p. 263, doi. 10.1509/jmr.13.0127
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- Publication type:
- Article
8
Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 2, p. 143, doi. 10.1509/jmr.13.0009
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- Publication type:
- Article
9
Consumer Preferences for Annuity Attributes: Beyond Net Present Value.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 2, p. 240, doi. 10.1509/jmr.13.0004
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- Publication type:
- Article