Works matching IS 00222437 AND DT 2013 AND VI 50 AND IP 3

Results: 10

Fusing Aggregate and Disaggregate Data with an Application to Multiplatform Media Consumption.

Published in:

Journal of Marketing Research (JMR), 2013, v. 50, n. 3, p. 348, doi. 10.1509/jmr.11.0431

By:

Feit, Eleanor Mcdonnell;
Wang, Pengyuan;
Bradlow, Eric T;
Fader, Peter S

Publication type:

Article

Judging the Book by Its Cover? How Consumers Decode Conspicuous Consumption Cues in Buyer-Seller Relationships.

Published in:

Journal of Marketing Research (JMR), 2013, v. 50, n. 3, p. 334, doi. 10.1509/jmr.11.0478

By:

Scott, Maura L;
Mende, Martin;
Bolton, Lisa E

Publication type:

Article

Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained.

Published in:

Journal of Marketing Research (JMR), 2013, v. 50, n. 3, p. 365, doi. 10.1509/jmr.10.0202

By:

Cutright, Keisha M;
Bettman, James R;
Fitzsimons, Gavan J

Publication type:

Article

The Impact of Brand Rating Dispersion on Firm Value.

Published in:

Journal of Marketing Research (JMR), 2013, v. 50, n. 3, p. 399, doi. 10.1509/jmr.12.0188

By:

Luo, Xueming;
Raithel, Sascha;
Wiles, Michael A

Publication type:

Article

Creating Truth-Telling Incentives with the Bayesian Truth Serum.

Published in:

Journal of Marketing Research (JMR), 2013, v. 50, n. 3, p. 289, doi. 10.1509/jmr.09.0039

By:

Weaver, Ray;
Prelec, Drazen

Publication type:

Article

How Variety-Seeking Versus Inertial Tendency Influences the Effectiveness of Immediate Versus Delayed Promotions.

Published in:

Journal of Marketing Research (JMR), 2013, v. 50, n. 3, p. 416, doi. 10.1509/jmr.12.0011

By:

Kim, Hyeongmin (Christian)

Publication type:

Article

Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters-Subsidiary Relationship.

Published in:

Journal of Marketing Research (JMR), 2013, v. 50, n. 3, p. 378, doi. 10.1509/jmr.11.0487

By:

Grewal, Rajdeep;
Kumar, Alok;
Mallapragada, Girish;
Saini, Amit

Publication type:

Article

Subjective Knowledge in Consumer Financial Decisions.

Published in:

Journal of Marketing Research (JMR), 2013, v. 50, n. 3, p. 303, doi. 10.1509/jmr.10.0518

By:

Hadar, Liat;
Sood, Sanjay;
Fox, Craig R

Publication type:

Article

Journal of Marketing Research.

Published in:: Journal of Marketing Research (JMR), 2013, v. 50, n. 3, p. i, doi. 10.1509/jmr.50.3.i
Publication type:: Article

Bonuses Versus Commissions: A Field Study.

Published in:

Journal of Marketing Research (JMR), 2013, v. 50, n. 3, p. 317, doi. 10.1509/jmr.11.0485

By:

Kishore, Sunil;
Rao, Raghunath Singh;
Narasimhan, Om;
John, George

Publication type:

Article