Results: 21
Copy Alert: A Method and Metric to Detect Visual Copycat Brands.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 1, doi. 10.1509/jmr.11.0467
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- Article
Money, Status, and the Ovulatory Cycle.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 27, doi. 10.1509/jmr.11.0327
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- Article
Reflections on JMR: A Practitioner's Perspective.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 136, doi. 10.1509/jmr.51.1.15
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- Article
JMR in Transition: Reflections on the 2006- 2012 Period.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 133, doi. 10.1509/jmr.51.1.14
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- Publication type:
- Article
Reflections on My Editorship of JMR and Beyond.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 131, doi. 10.1509/jmr.51.1.13
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- Publication type:
- Article
Reflections on My JMR Editorship (1998-2000).
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 127, doi. 10.1509/jmr.51.1.12
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- Article
Tasting the Tea After a 15-Year Brew: Editorial Reflections on the 1995-1997 Years.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 120, doi. 10.1509/jmr.51.1.11
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- Publication type:
- Article
Reflections on Editing Journal of Marketing Research, 1992-1994.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 116, doi. 10.1509/jmr.51.1.10
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- Publication type:
- Article
My JMR Editorship: A Life of π.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 112, doi. 10.1509/jmr.51.1.9
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- Article
Reflections on Being Editor of Journal of Marketing Research, 1982-1985.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 107, doi. 10.1509/jmr.51.1.8
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- Publication type:
- Article
Gilbert A. Churchill Jr.'s Editorship of Journal of Marketing Research, 1979-1982.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 105, doi. 10.1509/jmr.51.1.7
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- Publication type:
- Article
Editorship of Harper W. Boyd Jr. (1975-1978).
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 101, doi. 10.1509/jmr.51.1.6
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- Article
JMR: The Bass Years (1972-1975).
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 96, doi. 10.1509/jmr.51.1.5
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- Article
Comments on Ralph Day's JMR Editorship-1969 to 1972.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 94, doi. 10.1509/jmr.51.1.4
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- Article
Journal of Marketing Research: 1964-1969, the Bob Ferber Years.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 92, doi. 10.1509/jmr.51.1.3
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- Article
A Topical History of JMR.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 84, doi. 10.1509/jmr.51.1.02
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- Publication type:
- Article
Introduction to the JMR 50th Anniversary Special Section.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 83, doi. 10.1509/jmr.51.1.1
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- Publication type:
- Article
Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 40, doi. 10.1509/jmr.13.0050
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- Publication type:
- Article
Price Number Relationships and Deal Processing Fluency: The Effects of Approximation Sequences and Number Multiples.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 69, doi. 10.1509/jmr.12.0438
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- Article
The Importance of the Raw Idea in Innovation: Testing the Sow's Ear Hypothesis.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 14, doi. 10.1509/jmr.12.0401
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- Publication type:
- Article
The Completeness Heuristic: Product Shape Completeness Influences Size Perceptions, Preference, and Consumption.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 57, doi. 10.1509/jmr.12.0153
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- Article