Let’s Be Honest About the Attraction Effect.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 4, p. 520, doi. 10.1509/jmr.14.0208
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2014 AND VI 51 AND IP 4
Results: 11
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Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 4, p. 514, doi. 10.1509/jmr.14.0093
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- Article
3
Modeling Customer Opt-In and Opt-Out in a Permission-Based Marketing Context.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 4, p. 403, doi. 10.1509/jmr.13.0169
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- Article
4
Listening In on Social Media: A Joint Model of Sentiment and Venue Format Choice.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 4, p. 387, doi. 10.1509/jmr.12.0424
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- Article
5
Forceful Phantom Firsts: Framing Experiences as Firsts Amplifies Their Influence on Judgment.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 4, p. 420, doi. 10.1509/jmr.11.0298
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- Publication type:
- Article
6
More Evidence Challenging the Robustness and Usefulness of the Attraction Effect.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 4, p. 508, doi. 10.1509/jmr.14.0020
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- Publication type:
- Article
7
The Limits of Attraction.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 4, p. 487, doi. 10.1509/jmr.12.0061
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- Publication type:
- Article
8
Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 4, p. 480, doi. 10.1509/jmr.13.0099
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- Publication type:
- Article
9
Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 4, p. 463, doi. 10.1509/jmr.12.0106
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- Publication type:
- Article
10
A Joint Examination of Quality Choice and Satisfaction: The Impact of Circumstantial Variables.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 4, p. 448, doi. 10.1509/jmr.12.0139
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- Publication type:
- Article
11
The Motivating Role of Dissociative Out-Groups in Encouraging Positive Consumer Behaviors.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 4, p. 433, doi. 10.1509/jmr.12.0335
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- Publication type:
- Article