Misresponse to Reversed and Negated Items in Surveys: A Review.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 5, p. 737, doi. 10.1509/jmr.11.0368
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2012 AND VI 49 AND IP 5
Results: 11
1
2
Model-Based Segmentation Featuring Simultaneous Segment-Level Variable Selection.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 5, p. 725, doi. 10.1509/jmr.10.0395
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- Publication type:
- Article
3
The Effect of Location on Price Estimation: Understanding Number-Location and Number-Order Associations.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 5, p. 718, doi. 10.1509/jmr.11.0203
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- Publication type:
- Article
4
The Influence of Price Presentation Order on Consumer Choice.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 5, p. 708, doi. 10.1509/jmr.11.0309
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- Publication type:
- Article
5
A Reference Price Theory of the Endowment Effect.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 5, p. 696, doi. 10.1509/jmr.09.0103
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- Publication type:
- Article
6
The Market Valuation of Outsourcing New Product Development.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 5, p. 682, doi. 10.1509/jmr.09.0317
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- Publication type:
- Article
7
Self-Threat and Product Failure: How Internal Attributions of Blame Affect Consumer Complaining Behavior.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 5, p. 670, doi. 10.1509/jmr.11.0169
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- Publication type:
- Article
8
Modeling Credit Card Share of Wallet: Solving the Incomplete Information Problem.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 5, p. 655, doi. 10.1509/jmr.06.0005
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- Publication type:
- Article
9
Role of Reference Price on Price and Quantity: Insights from Business-to-Business Markets.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 5, p. 640, doi. 10.1509/jmr.09.0334
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- Publication type:
- Article
10
The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 5, p. 624, doi. 10.1509/jmr.09.0401
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- Publication type:
- Article
11
Competition in a Status Goods Market.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 5, p. 609, doi. 10.1509/jmr.11.0005
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- Publication type:
- Article