What Drives Key Informant Accuracy?
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. 594, doi. 10.1509/jmr.09.0174
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2012 AND VI 49 AND IP 4
Results: 12
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Implementing Changes in Marketing Strategy: The Role of Perceived Outcome- and Process-Oriented Supervisory Actions.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. 564, doi. 10.1509/jmr.07.0466
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- Article
3
Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. 537, doi. 10.1509/jmr.08.0355
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- Article
4
Journal of Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. i, doi. 10.1509/jmr.49.4.i
- Publication type:
- Article
5
Can Small Victories Help Win the War? Evidence from Consumer Debt Management.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. 487, doi. 10.1509/jmr.11.0272
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- Article
6
The Quest for Content: How User-Generated Links Can Facilitate Online Exploration.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. 452, doi. 10.1509/jmr.11.0091
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- Article
7
A Multicategory Model of Consumers' Purchase Incidence, Quantity, and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. 435, doi. 10.1509/jmr.10.0118
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- Article
8
On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. 551, doi. 10.1509/jmr.11.0136
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- Publication type:
- Article
9
Quantitative Trendspotting.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. 514, doi. 10.1509/jmr.10.0167
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- Publication type:
- Article
10
Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. 469, doi. 10.1509/jmr.07.0441
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- Publication type:
- Article
11
The Influence of Mating Mind-Sets on Brand Extension Evaluation.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. 581, doi. 10.1509/jmr.09.0515
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- Publication type:
- Article
12
Investigating Effects of Out-of-Stock on Consumer Stockkeeping Unit Choice.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. 502, doi. 10.1509/jmr.09.0528
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- Publication type:
- Article