Works matching IS 00222437 AND DT 2011 AND VI 48 AND IP 3
Results: 16
Choice as an End Versus a Means.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 544, doi. 10.1509/jmkr.48.3.544
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Positive Affect, Intertemporal Choice, and Levels of Thinking: Increasing Consumers' Willingness to Wait.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 532, doi. 10.1509/jmkr.48.3.532
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Price Competition and Endogenous Valuation in Search Advertising.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 566, doi. 10.1509/jmkr.48.3.566
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The Social Utility of Feature Creep.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 555, doi. 10.1509/jmkr.48.3.555
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Estimating the Value of Brand-Image Associations: The Role of General and Specific Brand Image.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 518, doi. 10.1509/jmkr.48.3.518
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Gender Identity Salience and Perceived Vulnerability to Breast Cancer.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 413, doi. 10.1509/jmkr.48.3.413
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Understanding Governance Decisions in a Partially Integrated Channel: A Contingent Alignment Framework.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 603, doi. 10.1509/jmkr.48.3.603
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Journal of Marketing Research.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. i, doi. 10.1509/jmkr.48.3.i
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- Article
Network Effects and Personal Influences: The Diffusion of an Online Social Network.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 425, doi. 10.1509/jmkr.48.3.425
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Securities Trading of Concepts (STOC).
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 497, doi. 10.1509/jmkr.48.3.497
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The Value of Social Dynamics in Online Product Ratings Forums.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 444, doi. 10.1509/jmkr.48.3.444
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It's the Mind-Set That Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 472, doi. 10.1509/jmkr.48.3.472
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Effects of Social and Temporal Distance on Consumers' Responses to Peer Recommendations.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 486, doi. 10.1509/jmkr.48.3.486
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- Article
How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 457, doi. 10.1509/jmkr.48.3.457
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Seeing Ourselves in Others: Reviewer Ambiguity, Egocentric Anchoring, and Persuasion.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 617, doi. 10.1509/jmkr.48.3.617
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Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 587, doi. 10.1509/jmkr.48.3.587
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- Article