Works matching IS 00222437 AND DT 2010 AND VI 47 AND IP 4
Results: 16
The Effect of Decision Order on Purchase Quantity Decisions.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 4, p. 725, doi. 10.1509/jmkr.47.4.725
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A Silver Lining of Standing in Line: Queuing Increases Value of Products.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 4, p. 713, doi. 10.1509/jmkr.47.4.713
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Journal of Marketing Research.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 4, p. i, doi. 10.1509/jmkr.47.4.i
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- Article
When Wal-Mart Enters: How Incumbent Retailers React and How This Affects Their Sales Outcomes.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 4, p. 577, doi. 10.1509/jmkr.47.4.577
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Store Within a Store.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 4, p. 748, doi. 10.1509/jmkr.47.4.748
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Social Loss Aversion and Optimal Contest Design.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 4, p. 777, doi. 10.1509/jmkr.47.4.777
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- Article
Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 4, p. 738, doi. 10.1509/jmkr.47.4.738
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- Article
Mind-Set Metrics in Market Response Models: An Integrative Approach.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 4, p. 672, doi. 10.1509/jmkr.47.4.672
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- Article
Managing Sales Force Product Perceptions and Control Systems in the Success of New Product Introductions.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 4, p. 764, doi. 10.1509/jmkr.47.4.764
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- Article
A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 4, p. 699, doi. 10.1509/jmkr.47.4.699
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- Article
Categories Create Mind-Sets: The Effect of Exposure to Broad Versus Narrow Categorizations on Subsequent, Unrelated Decisions.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 4, p. 659, doi. 10.1509/jmkr.47.4.659
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- Article
Determining Influential Users in Internet Social Networks.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 4, p. 643, doi. 10.1509/jmkr.47.4.643
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- Article
Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 4, p. 685, doi. 10.1509/jmkr.47.4.685
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- Article
Customer Satisfaction Heterogeneity and Shareholder Value.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 4, p. 612, doi. 10.1509/jmkr.47.4.612
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- Article
The Theory and Practice of Myopic Management.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 4, p. 594, doi. 10.1509/jmkr.47.4.594
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- Article
Heuristics and Biases in Data-Based Decision Making: Effects of Experience, Training, and Graphical Data Displays.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 4, p. 627, doi. 10.1509/jmkr.47.4.627
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- Article