Works matching IS 00222437 AND DT 2008 AND VI 45 AND IP 5
Results: 10
Journal of Marketing Research.
- Published in:
- 2008
- Publication type:
- Directory
Winners and Losers in a Major Price War.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 499, doi. 10.1509/jmkr.45.5.499
- By:
- Publication type:
- Article
Split Questionnaire Design for Massive Surveys.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 608, doi. 10.1509/jmkr.45.5.608
- By:
- Publication type:
- Article
Individual Team Incentives and Managing Competitive Balance in Sports Leagues: An Empirical Analysis of Major League Baseball.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 535, doi. 10.1509/jmkr.45.5.535
- By:
- Publication type:
- Article
Eliciting Preference for Complex Products: A Web-Based Upgrading Method.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 562, doi. 10.1509/jmkr.45.5.562
- By:
- Publication type:
- Article
Dancing with a Giant: The Effect of Wal-Mart's Entry into the United Kingdom on the Performance of European Retailers.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 519, doi. 10.1509/jmkr.45.5.519
- By:
- Publication type:
- Article
Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 618, doi. 10.1509/jmkr.45.5.618
- By:
- Publication type:
- Article
An Integrated Model of Discrete Choice and Response Time.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 593, doi. 10.1509/jmkr.45.5.593
- By:
- Publication type:
- Article
Interorganizational Relationships and Bidding Behavior in Industrial Online Reverse Auctions.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 550, doi. 10.1509/jmkr.45.5.550
- By:
- Publication type:
- Article
To Innovate or Imitate? Entry Strategy and the Role of Market Research.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 575, doi. 10.1509/jmkr.45.5.575
- By:
- Publication type:
- Article