Works matching AU HAMILTON, REBECCA W.

Results: 35

Partitioning cash flows to overcome retailer aversion to stocking new products.

Published in:

Decision Sciences, 2022, v. 53, n. 6, p. 1048, doi. 10.1111/deci.12509

By:

Devlin, Anna G.;
Elmaghraby, Wedad J.;
Hamilton, Rebecca W.

Publication type:

Article

On the strategic use of product scarcity in marketing.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1203, doi. 10.1007/s11747-023-00976-w

By:

Hamilton, Rebecca W.;
Shaheen Hosany, A. R.

Publication type:

Article

Family responses to resource scarcity.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1351, doi. 10.1007/s11747-022-00882-7

By:

Hosany, A. R. Shaheen;
Hamilton, Rebecca W.

Publication type:

Article

Why do suppliers choose wholesale price contracts? End-of-season payments disincentivize retailer marketing effort.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 212, doi. 10.1007/s11747-017-0550-9

By:

Devlin, Anna G.;
Elmaghraby, Wedad;
Hamilton, Rebecca W.

Publication type:

Article

The substitution strategy dilemma: substitute selection versus substitute effectiveness.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 1, p. 130, doi. 10.1007/s11747-017-0549-2

By:

Arens, Zachary G.;
Hamilton, Rebecca W.

Publication type:

Article

Choosing options for products: the effects of mixed bundling on consumers' inferences and choices.

Published in:

Journal of the Academy of Marketing Science, 2008, v. 36, n. 3, p. 423, doi. 10.1007/s11747-007-0083-8

By:

Hamilton, Rebecca W.;
Koukova, Nevana T.

Publication type:

Article

Outpacing Others: When Consumers Value Products Based on Relative Usage Frequency.

Published in:

Journal of Consumer Research, 2011, v. 37, n. 6, p. 1079, doi. 10.1086/656668

By:

HAMILTON, REBECCA W.;
RATNER, REBECCA K.;
THOMPSON, DEBORA V.

Publication type:

Article

When Mental Simulation Hinders Behavior: The Effects of Process-Oriented Thinking on Decision Difficulty and Performance.

Published in:

Journal of Consumer Research, 2009, v. 36, n. 4, p. 562, doi. 10.1086/599325

By:

THOMPSON, DEBORA VIANA;
HAMILTON, REBECCA W.;
PETROVA, PETIA K.

Publication type:

Article

Is There a Substitute for Direct Experience? Comparing Consumers' Preferences after Direct and Indirect Product Experiences.

Published in:

Journal of Consumer Research, 2007, v. 34, n. 4, p. 546, doi. 10.1086/520073

By:

Hamilton, Rebecca W.;
Thompson, Debora Viana

Publication type:

Article

The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising.

Published in:

Journal of Consumer Research, 2006, v. 32, n. 4, p. 530, doi. 10.1086/500483

By:

THOMPSON, DEBORA VIANA;
HAMILTON, REBECCA W.

Publication type:

Article

Achieving Your Goals or Protecting Their Future? The Effects of Self-View on Goals and Choices.

Published in:

Journal of Consumer Research, 2005, v. 32, n. 2, p. 277, doi. 10.1086/432237

By:

HAMILTON, REBECCA W.;
BIEHAL, GABRIEL J.

Publication type:

Article

Why Do People Suggest What They Do Not Want? Using Context Effects to Influence Others' Choices.

Published in:

Journal of Consumer Research, 2003, v. 29, n. 4, p. 492, doi. 10.1086/346245

By:

Hamilton, Rebecca W.

Publication type:

Article

Understanding Family Responses to Resource Scarcity.

Published in:

Advances in Consumer Research, 2021, v. 49, p. 219

By:

Hosany, Asheeabee R. Shaheen;
Hamilton, Rebecca W.

Publication type:

Article

Effective Substitution: The Drawback of High Similarity.

Published in:

2012

By:

Arens, Zachary G.;
Hamilton, Rebecca W.

Publication type:

Abstract

The Effects of Mixed Bundling on Consumers' Inferences and Choices.

Published in:

Advances in Consumer Research, 2006, v. 33, n. 1, p. 564

By:

Hamilton, Rebecca W.;
Koukova, Nevena T.

Publication type:

Article

The Effects of Information Processing Modes on Consumers' Reactions to Comparative Advertising.

Published in:

Advances in Consumer Research, 2005, v. 32, n. 1, p. 560

By:

Thompson, Debora Viana;
Hamilton, Rebecca W.

Publication type:

Article

Strategic Framing: The Art and Science of Influencing Others.

Published in:

2001

By:

Hamilton, Rebecca W.

Publication type:

Abstract

Paying with Money or Paying with Points: How Variable Versus Fixed Exchange Rates Influence Loyalty Point Redemption.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 858, doi. 10.1177/00222437241255650

By:

Chun, So Yeon;
Hamilton, Rebecca W.

Publication type:

Article

Leveraging Opportunities and Managing Risks in Marketing Research.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 1, doi. 10.1177/00222437231221425

By:

Hamilton, Rebecca W.

Publication type:

Article

Navigating Shared Consumption Experiences: Clarity About a Partner's Interests Increases Enjoyment.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 3, p. 439, doi. 10.1177/00222437211002818

By:

Wu, Yuechen;
Hamilton, Rebecca W.;
Kim, Nicole You Jeung;
Ratner, Rebecca K.

Publication type:

Article

When Does Partitioned Pricing Lead to More Favorable Consumer Preferences?: Meta-Analytic Evidence.

Published in:

Journal of Marketing Research (JMR), 2018, v. 55, n. 5, p. 686, doi. 10.1177/0022243718800724

By:

Abraham, Ajay T.;
Hamilton, Rebecca W.

Publication type:

Article

Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 4, p. 540, doi. 10.1509/jmr.14.0012

By:

HAMILTON, REBECCA W.;
SCHLOSSER, ANN;
YU-JEN CHEN

Publication type:

Article

Return on Service Amenities.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 96, doi. 10.1509/jmr.14.0364

By:

HAMILTON, REBECCA W.;
RUST, ROLAND T.;
WEDEL, MICHEL;
DEV, CHEKITAN S.

Publication type:

Article

When 2 + 2 Is Not the Same as 1 + 3: Variations in Price Sensitivity Across Components of Partitioned Prices.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. 450, doi. 10.1509/jmkr.45.4.450

By:

Hamilton, Rebecca W;
Srivastava, Joydeep

Publication type:

Article

Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing.

Published in:

Journal of Marketing Research (JMR), 2005, v. 42, n. 4, p. 431, doi. 10.1509/jmkr.2005.42.4.431

By:

Thompson, Debora Viana;
Hamilton, Rebecca W.;
Rust, Roland T.

Publication type:

Article

Doing Well Versus Doing Good: The Differential Effect of Underdog Positioning on Moral and Competent Service Providers.

Published in:

Journal of Marketing, 2017, v. 81, n. 1, p. 103, doi. 10.1509/jm.15.0369

By:

Kirmani, Amna;
Hamilton, Rebecca W.;
Thompson, Debora V.;
Lantzy, Shannon

Publication type:

Article

What makes people happy? Decoupling the experiential-material continuum.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2023, v. 33, n. 1, p. 97, doi. 10.1002/jcpy.1291

By:

Weingarten, Evan;
Duke, Kristen;
Liu, Wendy;
Hamilton, Rebecca W.;
Amir, On;
Appel, Gil;
Cerf, Moran;
Goodman, Joseph K.;
Morales, Andrea C.;
O'Brien, Ed;
Quoidbach, Jordi;
Sun, Monic

Publication type:

Article

How Financial Constraints Influence Consumer Behavior: An Integrative Framework.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2019, v. 29, n. 2, p. 285, doi. 10.1002/jcpy.1074

By:

Hamilton, Rebecca W.;
Mittal, Chiraag;
Shah, Anuj;
Thompson, Debora V.;
Griskevicius, Vladas

Publication type:

Article

The rebound of the forgone alternative.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 3, p. 318, doi. 10.1016/j.jcps.2017.01.001

By:

Arens, Zachary G.;
Hamilton, Rebecca W.

Publication type:

Article

Confidence via correction: The effect of judgment correction on consumer confidence.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2014, v. 24, n. 1, p. 34, doi. 10.1016/j.jcps.2013.06.001

By:

Petersen, Francine Espinoza;
Hamilton, Rebecca W.

Publication type:

Article

Online Reviews of Credence Service Providers: What Do Consumers Evaluate, Do Other Consumers Believe the Reviews, and Are Interventions Needed?

Published in:

Journal of Public Policy & Marketing, 2021, v. 40, n. 1, p. 27, doi. 10.1177/0743915620950676

By:

Lantzy, Shannon;
Hamilton, Rebecca W.;
Chen, Yu-Jen;
Stewart, Katherine

Publication type:

Article

When the means justify the ends: effects of observability on the procedural fairness and distributive fairness of resource allocations.

Published in:

Journal of Behavioral Decision Making, 2006, v. 19, n. 4, p. 303, doi. 10.1002/bdm.527

By:

Hamilton, Rebecca W.

Publication type:

Article

A Field Guide for the Review Process: Writing and Responding to Peer Reviews.

Published in:

Journal of Consumer Research, 2017, v. 43, n. 5, p. 860, doi. 10.1093/jcr/ucw066

By:

BAGCHI, RAJESH;
BLOCK, LAUREN;
HAMILTON, REBECCA W.;
OZANNE, JULIE L.

Publication type:

Article

Why Focusing on the Similarity of Substitutes Leaves a Lot to Be Desired.

Published in:

Journal of Consumer Research, 2016, v. 43, n. 3, p. 448, doi. 10.1093/jcr/ucw034

By:

ARENS, ZACHARY G.;
HAMILTON, REBECCA W.

Publication type:

Article

Inhibited from Bowling Alone.

Published in:

Journal of Consumer Research, 2015, v. 42, n. 2, p. 266, doi. 10.1093/jcr/ucv012

By:

RATNER, REBECCA K.;
HAMILTON, REBECCA W.

Publication type:

Article