Choice Construction Versus Preference Construction: The Instability of Preferences Learned in Context.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 2, p. 145, doi. 10.1509/jmkr.45.2.145
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2008 AND VI 45 AND IP 2
Results: 10
1
2
The Role of Purchase Quantity in Assortment Choice: The Quantity-Matching Heuristic.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 2, p. 171, doi. 10.1509/jmkr.45.2.171
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- Publication type:
- Article
3
Journal of Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 2, p. i, doi. 10.1509/jmkr.45.2.i
- Publication type:
- Article
4
Incorporating Subjective Characteristics in Product Design and Evaluations.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 2, p. 182, doi. 10.1509/jmkr.45.2.182
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- Publication type:
- Article
5
Is Firm Trust Essential in a Trusted Environment? How Trust in the Business Context Influences Customers.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 2, p. 241, doi. 10.1509/jmkr.45.2.241
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- Publication type:
- Article
6
A Conjoint Approach to Multipart Pricing.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 2, p. 195, doi. 10.1509/jmkr.45.2.195
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- Publication type:
- Article
7
The Prominence Effect in Shanghai Apartment Prices.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 2, p. 133, doi. 10.1509/jmkr.45.2.133
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- Publication type:
- Article
8
The Effect of Competitive Advertising Interference on Sales for Packaged Goods.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 2, p. 211, doi. 10.1509/jmkr.45.2.211
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- Publication type:
- Article
9
The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 2, p. 226, doi. 10.1509/jmkr.45.2.226
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- Publication type:
- Article
10
Can Trade-Ins Hurt You? Exploring the Effect of a Trade-In on Consumers' Willingness to Pay for a New Product.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 2, p. 159, doi. 10.1509/jmkr.45.2.159
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- Publication type:
- Article