INTERNATIONAL MARKETING RESEARCH, 2d ed.
- Published in:
- 2001
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 2001 AND VI 38 AND IP 2
Results: 14
1
2
INTERNATIONAL MARKETING RESEARCH.
- Published in:
- 2001
- By:
- Publication type:
- Book Review
3
BUILDING MODELS FOR MARKETING DECISIONS.
- Published in:
- 2001
- By:
- Publication type:
- Book Review
4
Index Construction with Formative Indicators: An Alternative to Scale Development.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 2, p. 269, doi. 10.1509/jmkr.38.2.269.18845
- By:
- Publication type:
- Article
5
A Methodology for Linking Customer Acquisition to Customer Retention.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 2, p. 262, doi. 10.1509/jmkr.38.2.262.18848
- By:
- Publication type:
- Article
6
Subscale Distance and Item Clustering Effects in Self-Administered Surveys: A New Metric.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 2, p. 254, doi. 10.1509/jmkr.38.2.254.18837
- By:
- Publication type:
- Article
7
The Joint Spatial Representation of Multiple Variable Batteries Collected in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 2, p. 244, doi. 10.1509/jmkr.38.2.244.18844
- By:
- Publication type:
- Article
8
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 2, p. 225, doi. 10.1509/jmkr.38.2.225.18838
- By:
- Publication type:
- Article
9
Social Dimensions of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 2, p. 216, doi. 10.1509/jmkr.38.2.216.18843
- By:
- Publication type:
- Article
10
Semiparametric Analysis to Estimate the Deal Effect Curve.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 2, p. 197, doi. 10.1509/jmkr.38.2.197.18842
- By:
- Publication type:
- Article
11
Choice Menus for Mass Customization: An Experimental Approach for Analyzing Customer Demand with an Application to a Web-Based Information Service.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 2, p. 183, doi. 10.1509/jmkr.38.2.183.18849
- By:
- Publication type:
- Article
12
In Search of Negative Customer Feedback: The Effect of Expecting to Evaluate on Satisfaction Evaluations.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 2, p. 170, doi. 10.1509/jmkr.38.2.170.18841
- By:
- Publication type:
- Article
13
Remote Purchase Environments: The Influence of Return Policy Leniency on Two-Stage Decision Processes.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 2, p. 157, doi. 10.1509/jmkr.38.2.157.18847
- By:
- Publication type:
- Article
14
Response Styles in Marketing Research: A Cross-National Investigation.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 2, p. 143, doi. 10.1509/jmkr.38.2.143.18840
- By:
- Publication type:
- Article