MARKET SEGMENTATION: CONCEPTUAL AND METHODOLOGICAL FOUNDATIONS.
- Published in:
- 2000
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 2000 AND VI 37 AND IP 1
Results: 12
1
2
MARKETING STRATEGY AND UNCERTAINTY.
- Published in:
- 2000
- By:
- Publication type:
- Book Review
3
Are Consumer Survey Results Distorted? Systematic Impact of Behavioral Frequency and Duration on Survey Response Errors.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 125, doi. 10.1509/jmkr.37.1.125.18724
- By:
- Publication type:
- Article
4
Controlling Measurement Errors in Models of Advertising Competition.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 113, doi. 10.1509/jmkr.37.1.113.18717
- By:
- Publication type:
- Article
5
Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-Experiments in the United States and Spain.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 102, doi. 10.1509/jmkr.37.1.102.18721
- By:
- Publication type:
- Article
6
A New Dimension Reduction Approach for Data-Rich Marketing Environments: Sliced Inverse Regression.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 88, doi. 10.1509/jmkr.37.1.88.18715
- By:
- Publication type:
- Article
7
Inferring Latent Brand Dependencies.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 72, doi. 10.1509/jmkr.37.1.72.18726
- By:
- Publication type:
- Article
8
Consumer Choice Between Hedonic and Utilitarian Goods.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 60, doi. 10.1509/jmkr.37.1.60.18718
- By:
- Publication type:
- Article
9
Global Diffusion of Technological Innovations: A Coupled-Hazard Approach.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 47, doi. 10.1509/jmkr.37.1.47.18722
- By:
- Publication type:
- Article
10
Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 32, doi. 10.1509/jmkr.37.1.32.18716
- By:
- Publication type:
- Article
11
Buyer-Supplier Contracts Versus Joint Ventures: Determinants and Consequences of Transaction Structure.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 1, doi. 10.1509/jmkr.37.1.1.18719
- By:
- Publication type:
- Article
12
The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 16, doi. 10.1509/jmkr.37.1.16.18723
- By:
- Publication type:
- Article