The Alignment of Contract Terms for Knowledge-Creating and Knowledge-Appropriating Relationship Portfolios.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. 110, doi. 10.1509/jmkg.75.4.110
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2011 AND VI 75 AND IP 4
Results: 20
1
2
Sophistication in Research in Marketing.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. 155, doi. 10.1509/jmkg.75.4.155
- By:
- Publication type:
- Article
3
Introduction to the Journal of Marketing 75th Anniversary Special Section.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. 128, doi. 10.1509/jmkg.75.4.128
- By:
- Publication type:
- Article
4
Reinventing Marketing to Manage the Environmental Imperative.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. 132, doi. 10.1509/jmkg.75.4.132
- By:
- Publication type:
- Article
5
Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. 35, doi. 10.1509/jmkg.75.4.35
- By:
- Publication type:
- Article
6
A Framework for Conceptual Contributions in Marketing.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. 136, doi. 10.1509/jmkg.75.4.136
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- Publication type:
- Article
7
To JM on Its 75th Anniversary.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. 129, doi. 10.1509/jmkg.75.4.129
- By:
- Publication type:
- Article
8
Closing the Marketing Capabilities Gap.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. 183, doi. 10.1509/jmkg.75.4.183
- By:
- Publication type:
- Article
9
Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for Advertising.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. 68, doi. 10.1509/jmkg.75.4.68
- By:
- Publication type:
- Article
10
Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. 166, doi. 10.1509/jmkg.75.4.166
- By:
- Publication type:
- Article
11
Bridging the Academic-Practitioner Divide in Marketing Decision Models.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. 196, doi. 10.1509/jmkg.75.4.196
- By:
- Publication type:
- Article
12
Facilitating and Rewarding Creativity During New Product Development.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. 53, doi. 10.1509/jmkg.75.4.53
- By:
- Publication type:
- Article
13
Getting a Grip on the Saddle: Chasms or Cycles?
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. 21, doi. 10.1509/jmkg.75.4.21
- By:
- Publication type:
- Article
14
From the Incoming Editor.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. 1, doi. 10.1509/jmkg.75.4.1
- By:
- Publication type:
- Article
15
Marketing Scholarship 2.0.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. 225, doi. 10.1509/jmkg.75.4.225
- By:
- Publication type:
- Article
16
Enough Is Enough! The Fine Line in Executing Multichannel Relational Communication.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. 94, doi. 10.1509/jmkg.75.4.94
- By:
- Publication type:
- Article
17
On Managerial Relevance.
- Published in:
- 2011
- By:
- Publication type:
- Case Study
18
Journal of Marketing.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. i, doi. 10.1509/jmkg.75.4.i
- Publication type:
- Article
19
The Asymmetric Effects of Extending Brands to Lower and Higher Quality.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. 3, doi. 10.1509/jmkg.75.4.3
- By:
- Publication type:
- Article
20
The Impact of Incomplete Typeface Logos on Perceptions of the Firm.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. 86, doi. 10.1509/jmkg.75.4.86
- By:
- Publication type:
- Article