Works matching IS 00222429 AND DT 2010 AND VI 74 AND IP 2

Results: 10

An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors.

Published in:

Journal of Marketing, 2010, v. 74, n. 2, p. 20, doi. 10.1509/jmkg.74.2.20

By:

Uslay, Can;
Altinig, Z. Ayca;
Winsor, Robert D.

Publication type:

Article

Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics.

Published in:

Journal of Marketing, 2010, v. 74, n. 2, p. 133, doi. 10.1509/jmkg.74.2.133

By:

Zhu, Feng;
Zhang, Xiaoquan (Michael)

Publication type:

Article

Contract Specificity and Its Performance Implications.

Published in:

Journal of Marketing, 2010, v. 74, n. 2, p. 105, doi. 10.1509/jmkg.74.2.105

By:

Mooi, Erik A;
Ghosh, Mrinal

Publication type:

Article

Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment.

Published in:

Journal of Marketing, 2010, v. 74, n. 2, p. 40, doi. 10.1509/jmkg.74.2.40

By:

Sinha, Rajiv K;
Machado, Fernando S;
Sellman, Collin

Publication type:

Article

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities.

Published in:

Journal of Marketing, 2010, v. 74, n. 2, p. 71, doi. 10.1509/jmkg.74.2.71

By:

Kozinets, Robert V;
de Valck, Kristine;
Wojnicki, Andrea C;
Wilner, Sarah J.S

Publication type:

Article

Journal of Marketing.

Published in:: Journal of Marketing, 2010, v. 74, n. 2, p. i, doi. 10.1509/jmkg.74.2.i
Publication type:: Article

Megamarketing: The Creation of Markets as a Social Process.

Published in:

Journal of Marketing, 2010, v. 74, n. 2, p. 1, doi. 10.1509/jmkg.74.2.1

By:

Humphreys, Ashlee

Publication type:

Article

Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response.

Published in:

Journal of Marketing, 2010, v. 74, n. 2, p. 121, doi. 10.1509/jmkg.74.2.121

By:

Barone, Michael J;
Roy, Tirthankar

Publication type:

Article

Customer Reactions to Service Separation.

Published in:

Journal of Marketing, 2010, v. 74, n. 2, p. 55, doi. 10.1509/jmkg.74.2.55

By:

Keh, Hean Tat;
Pang, Jun

Publication type:

Article

Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending.

Published in:

Journal of Marketing, 2010, v. 74, n. 2, p. 90, doi. 10.1509/jmkg.74.2.90

By:

van Ittersum, Koert;
Pennings, Joost M.E;
Wansink, Brian

Publication type:

Article