Personalized mobile marketing strategies.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 1, p. 64, doi. 10.1007/s11747-019-00693-3
- By:
- Publication type:
- Article
Works matching AU Luo, Xueming
Results: 67
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Sleeping with competitors: the impact of NPD phases on stock market reactions to horizontal collaboration.
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- Journal of the Academy of Marketing Science, 2015, v. 43, n. 4, p. 490, doi. 10.1007/s11747-014-0396-3
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- Publication type:
- Article
3
Do institutional investors pay attention to customer satisfaction and why?
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- Journal of the Academy of Marketing Science, 2014, v. 42, n. 2, p. 119, doi. 10.1007/s11747-013-0342-9
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- Publication type:
- Article
4
Incentivizing CEOs to build customer- and employee-firm relations for higher customer satisfaction and firm value.
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- Journal of the Academy of Marketing Science, 2012, v. 40, n. 6, p. 745, doi. 10.1007/s11747-011-0290-1
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- Publication type:
- Article
5
Does advertising spending really work? The intermediate role of analysts in the impact of advertising on firm value.
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- Journal of the Academy of Marketing Science, 2012, v. 40, n. 4, p. 605, doi. 10.1007/s11747-010-0240-3
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- Publication type:
- Article
6
Product competitiveness and beating analyst earnings target.
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- Journal of the Academy of Marketing Science, 2010, v. 38, n. 3, p. 253, doi. 10.1007/s11747-009-0158-9
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- Publication type:
- Article
7
The moderating role of institutional networking in the customer orientation-trust/commitment-performance causal chain in China.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 2, p. 202, doi. 10.1007/s11747-007-0047-z
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- Publication type:
- Article
8
Globalization, Marketing Resources, and Performance: Evidence From China.
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- Journal of the Academy of Marketing Science, 2005, v. 33, n. 1, p. 50, doi. 10.1177/0092070304265050
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- Publication type:
- Article
9
A deep ensemble learning-based automated detection of COVID-19 using lung CT images and Vision Transformer and ConvNeXt.
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- Frontiers in Microbiology, 2022, v. 13, p. 01, doi. 10.3389/fmicb.2022.1024104
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- Publication type:
- Article
10
Estimating assortment size effects on platforms: Leveraging imperfect geographic targeting for causal inference.
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- Production & Operations Management, 2023, v. 32, n. 11, p. 3394, doi. 10.1111/poms.14041
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- Publication type:
- Article
11
Effect of intelligence on consumers' responsiveness to a pro-environmental tax: Evidence from large-scale data on car acquisitions of male consumers.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 4, p. 448, doi. 10.1016/j.jcps.2017.03.002
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- Publication type:
- Article
12
Consumer responses to brand elimination: An attributional perspective
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2009, v. 19, n. 3, p. 280, doi. 10.1016/j.jcps.2009.03.004
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- Publication type:
- Article
13
The Dilemma of Service Productivity and Service Innovation.
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- Journal of Service Research, 2018, v. 21, n. 2, p. 249, doi. 10.1177/1094670517738368
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- Publication type:
- Article
14
Quantifying the Dynamic Effects of Service Recovery on Customer Satisfaction: Evidence From Chinese Mobile Phone Markets.
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- Journal of Service Research, 2013, v. 16, n. 3, p. 341, doi. 10.1177/1094670512445504
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- Publication type:
- Article
15
Deep Reinforcement Learning for Sequential Targeting.
- Published in:
- Management Science, 2023, v. 69, n. 9, p. 5439, doi. 10.1287/mnsc.2022.4621
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- Publication type:
- Article
16
Perceived Fairness of Human Managers Compared with Artificial Intelligence in Employee Performance Evaluation.
- Published in:
- Journal of Management Information Systems, 2023, v. 40, n. 4, p. 1039, doi. 10.1080/07421222.2023.2267316
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- Publication type:
- Article
17
Mobile Time-Based Targeting: Matching Product-Value Appeal to Time of Day.
- Published in:
- Journal of Management Information Systems, 2020, v. 37, n. 2, p. 513, doi. 10.1080/07421222.2019.1598696
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- Publication type:
- Article
18
Mobile Time-Based Targeting: Matching Product-Value Appeal to Time of Day.
- Published in:
- Journal of Management Information Systems, 2019, v. 36, n. 2, p. 513, doi. 10.1080/07421222.2019.1598696
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- Publication type:
- Article
19
How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm?
- Published in:
- Journal of Management Information Systems, 2013, v. 30, n. 2, p. 213, doi. 10.2753/MIS0742-1222300208
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- Publication type:
- Article
20
A contingent perspective on the advantages of stores' strategic philanthropy for influencing consumer behaviour.
- Published in:
- Journal of Consumer Behaviour, 2005, v. 4, n. 5, p. 390, doi. 10.1002/cb.19
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- Publication type:
- Article
21
The Effects of Customer Relationships and Social Capital on Firm Performance: A Chinese Business Illustration.
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- Journal of International Marketing, 2004, v. 12, n. 4, p. 25, doi. 10.1509/jimk.12.4.25.53216
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- Publication type:
- Article
22
Rejoinder: Heterogeneous Impact of Brands' Support for Black Lives Matter on Consumer Responses.
- Published in:
- Marketing Science, 2022, v. 41, n. 6, p. 1053, doi. 10.1287/mksc.2022.1407
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- Publication type:
- Article
23
Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media.
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- Marketing Science, 2022, v. 41, n. 6, p. 1029, doi. 10.1287/mksc.2022.1372
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- Publication type:
- Article
24
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption.
- Published in:
- Marketing Science, 2022, v. 41, n. 3, p. 616, doi. 10.1287/mksc.2021.1318
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- Publication type:
- Article
25
Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases.
- Published in:
- Marketing Science, 2019, v. 38, n. 6, p. 937, doi. 10.1287/mksc.2019.1192
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- Publication type:
- Article
26
Competitive Price Targeting with Smartphone Coupons.
- Published in:
- Marketing Science, 2017, v. 36, n. 6, p. 944, doi. 10.1287/mksc.2017.1042
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- Publication type:
- Article
27
Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness.
- Published in:
- Marketing Science, 2017, v. 36, n. 5, p. 762, doi. 10.1287/mksc.2017.1044
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- Publication type:
- Article
28
Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment.
- Published in:
- Marketing Science, 2017, v. 36, n. 2, p. 161, doi. 10.1287/mksc.2016.1012
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- Publication type:
- Article
29
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness.
- Published in:
- Marketing Science, 2016, v. 35, n. 2, p. 218, doi. 10.1287/mksc.2015.0905
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- Publication type:
- Article
30
Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and StockPrices.
- Published in:
- Marketing Science, 2009, v. 28, n. 1, p. 148, doi. 10.1287/mksc.1080.0389
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- Publication type:
- Article
31
Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 2, p. 310, doi. 10.1177/0022243718817513
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- Publication type:
- Article
32
COMPLEMENTARITY AND CANNIBALIZATION OF OFFLINE-TO-ONLINE TARGETING: A FIELD EXPERIMENT ON OMNICHANNEL COMMERCE.
- Published in:
- MIS Quarterly, 2020, v. 44, n. 2, p. 957, doi. 10.25300/MISQ/2020/15630
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- Publication type:
- Article
33
EXPERT BLOGS AND CONSUMER PERCEPTIONS OF COMPETING BRANDS.
- Published in:
- MIS Quarterly, 2017, v. 41, n. 2, p. 371
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- Publication type:
- Article
34
Mobile Targeting.
- Published in:
- Management Science, 2014, v. 60, n. 7, p. 1738, doi. 10.1287/mnsc.2013.1836
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- Publication type:
- Article
35
Reciprocity in Corporate Social Responsibility and Channel Performance: Do Birds of a Feather Flock Together?
- Published in:
- Journal of Business Ethics, 2013, v. 118, n. 1, p. 203, doi. 10.1007/s10551-012-1582-1
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- Publication type:
- Article
36
Information Privacy and Online Behaviors.
- Published in:
- Journal of Internet Commerce, 2002, v. 1, n. 4, p. 55, doi. 10.1300/J179v01n04_04
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- Publication type:
- Article
37
The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?
- Published in:
- Journal of Marketing, 2021, v. 85, n. 4, p. 123, doi. 10.1177/0022242920959043
- By:
- Publication type:
- Article
38
The Impact of Platform Protection Insurance on Buyers and Sellers in the Sharing Economy: A Natural Experiment.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 2, p. 50, doi. 10.1177/0022242920962510
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- Publication type:
- Article
39
Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 2, p. 14, doi. 10.1177/0022242920956676
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- Publication type:
- Article
40
Nonlinear Effects of Social Connections and Interactions on Individual Goal Attainment and Spending: Evidences from Online Gaming Markets.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 6, p. 132, doi. 10.1509/jm.16.0038
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- Publication type:
- Article
41
Cause Marketing Effectiveness and the Moderating Role of Price Discounts.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 6, p. 120, doi. 10.1509/jm.14.0003
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- Publication type:
- Article
42
Group-Buying Deal Popularity.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 2, p. 20, doi. 10.1509/jm.12.0422
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- Publication type:
- Article
43
The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 198, doi. 10.1509/jmkg.73.6.198
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- Publication type:
- Article
44
When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms' Initial Public Offerings.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 5, p. 98, doi. 10.1509/jmkg.72.5.098
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- Publication type:
- Article
45
Satisfaction, Complaint, and the Stock Value Gap.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 4, p. 29, doi. 10.1509/jmkg.72.4.029
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- Publication type:
- Article
46
Consumer Negative Voice and Firm-Idiosyncratic Stock Returns.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 3, p. 75, doi. 10.1509/jmkg.71.3.75
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- Publication type:
- Article
47
Neglected Outcomes of Customer Satisfaction.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 2, p. 133, doi. 10.1509/jmkg.71.2.133
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- Publication type:
- Article
48
Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 4, p. 70, doi. 10.1509/jmkg.70.4.70
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- Publication type:
- Article
49
Corporate Social Responsibility, Customer Satisfaction, and Market Value.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 4, p. 1, doi. 10.1509/jmkg.70.4.1
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- Publication type:
- Article
50
Cross-Functional "Coopetition": The Simultaneous Role of Cooperation and Competition Within Firms.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 2, p. 67, doi. 10.1509/jmkg.70.2.067
- By:
- Publication type:
- Article