Market Orientation, Creativity, and New Product Performance in High-Technology Firms.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 2, p. 114, doi. 10.1509/jmkg.68.2.114.27788
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- Publication type:
- Article
Works matching IS 00222429 AND DT 2004 AND VI 68 AND IP 2
Results: 8
1
2
Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 2, p. 88, doi. 10.1509/jmkg.68.2.88.27787
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- Publication type:
- Article
3
"Listening In" to Find and Explore New Combinations of Customer Needs.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 2, p. 72, doi. 10.1509/jmkg.68.2.72.27793
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- Publication type:
- Article
4
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 2, p. 51, doi. 10.1509/jmkg.68.2.51.27789
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- Publication type:
- Article
5
Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 2, p. 18, doi. 10.1509/jmkg.68.2.18.27790
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- Publication type:
- Article
6
Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 2, p. 1, doi. 10.1509/jmkg.68.2.1.27786
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- Publication type:
- Article
7
When Is a Preannounced New Product Likely to Be Delayed?
- Published in:
- Journal of Marketing, 2004, v. 68, n. 2, p. 101, doi. 10.1509/jmkg.68.2.101.27792
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- Publication type:
- Article
8
Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 2, p. 36, doi. 10.1509/jmkg.68.2.36.27794
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- Publication type:
- Article