Marketing Literature Review.
- Published in:
- 2003
- Publication type:
- Abstract
Works matching IS 00222429 AND DT 2003 AND VI 67 AND IP 2
Results: 11
1
2
Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations, 2d ed.
- Published in:
- 2003
- By:
- Publication type:
- Book Review
3
The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas Over Time.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 2, p. 123, doi. 10.1509/jmkg.67.2.123.18610
- By:
- Publication type:
- Article
4
Corporate Environmentalism: Antecedents and Influence of Industry Type.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 2, p. 106, doi. 10.1509/jmkg.67.2.106.18604
- By:
- Publication type:
- Article
5
The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 2, p. 89, doi. 10.1509/jmkg.67.2.89.18614
- By:
- Publication type:
- Article
6
Consumer--Company Identification: A Framework for Understanding Consumers' Relationships with Companies.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 2, p. 76, doi. 10.1509/jmkg.67.2.76.18609
- By:
- Publication type:
- Article
7
Cognitive Lock-In and the Power Law of Practice.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 2, p. 62, doi. 10.1509/jmkg.67.2.62.18615
- By:
- Publication type:
- Article
8
Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?
- Published in:
- Journal of Marketing, 2003, v. 67, n. 2, p. 49, doi. 10.1509/jmkg.67.2.49.18606
- By:
- Publication type:
- Article
9
To Have and To Hold: The Influence of Haptic Information on Product Judgments.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 2, p. 35, doi. 10.1509/jmkg.67.2.35.18612
- By:
- Publication type:
- Article
10
Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consumers' Evaluations of Packaged Food Products and Restaurant Menu Items.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 2, p. 19, doi. 10.1509/jmkg.67.2.19.18608
- By:
- Publication type:
- Article
11
What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Theory to Identify Effective Message Themes.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 2, p. 1, doi. 10.1509/jmkg.67.2.1.18607
- By:
- Publication type:
- Article