Marketing Literature Review.
- Published in:
- 2003
- By:
- Publication type:
- Bibliography
Works matching IS 00222429 AND DT 2003 AND VI 67 AND IP 1
Results: 9
1
2
How To Be Less Persuaded or More Persuasive: Review of Age of Propaganda: The Everyday Use and Abuse of Persuasion.
- Published in:
- 2003
- By:
- Publication type:
- Book Review
3
A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 1, p. 100, doi. 10.1509/jmkg.67.1.100.18588
- By:
- Publication type:
- Article
4
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 1, p. 77, doi. 10.1509/jmkg.67.1.77.18589
- By:
- Publication type:
- Article
5
Trading Off Between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 1, p. 63, doi. 10.1509/jmkg.67.1.63.18595
- By:
- Publication type:
- Article
6
Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers' Evaluations of Complaint Handling.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 1, p. 46, doi. 10.1509/jmkg.67.1.46.18591
- By:
- Publication type:
- Article
7
The Integrated Networks Model: Explaining Resource Allocations in Network Markets.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 1, p. 29, doi. 10.1509/jmkg.67.1.29.18586
- By:
- Publication type:
- Article
8
Psychological Implications of Customer Participation in Co-Production.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 1, p. 14, doi. 10.1509/jmkg.67.1.14.18592
- By:
- Publication type:
- Article
9
Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 1, p. 4, doi. 10.1509/jmkg.67.1.4.18594
- By:
- Publication type:
- Article