The Vagaries of Becoming (and Remaining) a Marketing Research Methodologist.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 3, p. 104
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2001 AND VI 65 AND IP 3
Results: 8
1
2
Communicating the Consequences of Early Detection: The Role of Evidence and Framing.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 3, p. 91, doi. 10.1509/jmkg.65.3.91.18336
- By:
- Publication type:
- Article
3
Promotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 3, p. 79, doi. 10.1509/jmkg.65.3.79.18329
- By:
- Publication type:
- Article
4
Successful and Unsuccessful Sales Calls: Measuring Salesperson Attributions and Behavioral Intentions.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 3, p. 64, doi. 10.1509/jmkg.65.3.64.18333
- By:
- Publication type:
- Article
5
Reducing Assortment: An Attribute-Based Approach.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 3, p. 50, doi. 10.1509/jmkg.65.3.50.18330
- By:
- Publication type:
- Article
6
Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 3, p. 34, doi. 10.1509/jmkg.65.3.34.18334
- By:
- Publication type:
- Article
7
An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 3, p. 17, doi. 10.1509/jmkg.65.3.17.18331
- By:
- Publication type:
- Article
8
Customer Profitability in a Supply Chain.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 3, p. 1, doi. 10.1509/jmkg.65.3.1.18332
- By:
- Publication type:
- Article