Exploring New Worlds: The Challenge of Global Marketing.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 1, p. 103
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2001 AND VI 65 AND IP 1
Results: 7
1
2
Pursuing the Value-Conscious Consumer: Store Brands Versus National Brand Promotions.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 1, p. 71, doi. 10.1509/jmkg.65.1.71.18132
- By:
- Publication type:
- Article
3
On the Optimality of Delegating Pricing Authority to the Sales Force.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 1, p. 62, doi. 10.1509/jmkg.65.1.62.18134
- By:
- Publication type:
- Article
4
Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 1, p. 44, doi. 10.1509/jmkg.65.1.44.18130
- By:
- Publication type:
- Article
5
Buyer-Supplier Relationships and Customer Firm Costs.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 1, p. 29, doi. 10.1509/jmkg.65.1.29.18136
- By:
- Publication type:
- Article
6
Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 1, p. 15, doi. 10.1509/jmkg.65.1.15.18129
- By:
- Publication type:
- Article
7
Entry Barriers: A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 1, p. 1, doi. 10.1509/jmkg.65.1.1.18133
- By:
- Publication type:
- Article