Works matching IS 00222429 AND DT 2005 AND VI 69 AND IP 4

Results: 22

Book Reviews.

Published in:

2005

By:

McKee, Daryl;
Clark, Terry

Publication type:

Book Review

Why Do Customer Relationship Management Applications Affect Customer Satisfaction?

Published in:

Journal of Marketing, 2005, v. 69, n. 4, p. 201, doi. 10.1509/jmkg.2005.69.4.201

By:

Mithas, Sunil;
Krishnan, M. S.;
Fornell, Claes

Publication type:

Article

A Strategic Framework for Customer Relationship Management.

Published in:

Journal of Marketing, 2005, v. 69, n. 4, p. 167, doi. 10.1509/jmkg.2005.69.4.167

By:

Payne, Adrian;
Frow, Pennie

Publication type:

Article

Does Distance Still Matter? Geographic Proximity and New Product Development.

Published in:

Journal of Marketing, 2005, v. 69, n. 4, p. 44, doi. 10.1509/jmkg.2005.69.4.44

By:

Ganesan, Shankar;
Malter, Alan J.;
Rindfleisch, Aric

Publication type:

Article

Resolving the Capability—Rigidity Paradox in New Product Innovation.

Published in:

Journal of Marketing, 2005, v. 69, n. 4, p. 61, doi. 10.1509/jmkg.2005.69.4.61

By:

Atuahene-Gima, Kwaku

Publication type:

Article

The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention.

Published in:

Journal of Marketing, 2005, v. 69, n. 4, p. 210, doi. 10.1509/jmkg.2005.69.4.210

By:

Gustafsson, Anders;
Johnson, Michael D.;
Roos, Inger

Publication type:

Article

Managing Marketing Communications with Multichannel Customers.

Published in:

Journal of Marketing, 2005, v. 69, n. 4, p. 239, doi. 10.1509/jmkg.2005.69.4.239

By:

Thomas, Jacquelyn S.;
Sullivan, Ursula Y.

Publication type:

Article

Maximizing Profitability and Return on Investment: A Short Clarification on Reinartz, Thomas, and Kumar.

Published in:

Journal of Marketing, 2005, v. 69, n. 4, p. 153, doi. 10.1509/jmkg.2005.69.4.153

By:

Ambler, Tim

Publication type:

Article

Reference Price Research: Review and Propositions.

Published in:

Journal of Marketing, 2005, v. 69, n. 4, p. 84, doi. 10.1509/jmkg.2005.69.4.84

By:

Mazumdar, Tridib;
Raj, S. P.;
Sinha, Indrajit

Publication type:

Article

The Formation of Buyer—Supplier Relationships: Detailed Contract Drafting and Close Partner Selection.

Published in:

Journal of Marketing, 2005, v. 69, n. 4, p. 103, doi. 10.1509/jmkg.2005.69.4.103

By:

Wuyts, Stefan;
Geyskens, Inge

Publication type:

Article

The Role of Relational Information Processes and Technology Use in Customer Relationship Management.

Published in:

Journal of Marketing, 2005, v. 69, n. 4, p. 177, doi. 10.1509/jmkg.2005.69.4.177

By:

Jayachandran, Satish;
Sharma, Subhash;
Kaufman, Peter;
Raman, Pushkala

Publication type:

Article

Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing.

Published in:

Journal of Marketing, 2005, v. 69, n. 4, p. 193, doi. 10.1509/jmkg.2005.69.4.193

By:

Srinivasan, Raji;
Moorman, Christine

Publication type:

Article

Customer Strategy: Observations from the Trenches.

Published in:

Journal of Marketing, 2005, v. 69, n. 4, p. 262, doi. 10.1509/jmkg.2005.69.4.262

By:

Rogers, Martha

Publication type:

Article

Subject and Author Index.

Published in:: Journal of Marketing, 2005, v. 69, n. 4, p. 266, doi. 10.1509/jmkg.2005.69.4.266
Publication type:: Article

Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context.

Published in:

Journal of Marketing, 2005, v. 69, n. 4, p. 26, doi. 10.1509/jmkg.2005.69.4.26

By:

Seiders, Kathleen;
Voss, Glenn B.;
Grewal, Dhruv;
Godfrey, Andrea L.

Publication type:

Article

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study.

Published in:

Journal of Marketing, 2005, v. 69, n. 4, p. 133, doi. 10.1509/jmkg.2005.69.4.133

By:

Bart, Yakov;
Shankar, Venkatesh;
Sultan, Fareena;
Urban, Glen L.

Publication type:

Article

Incorporating Strategic Consumer Behavior into Customer Valuation.

Published in:

Journal of Marketing, 2005, v. 69, n. 4, p. 230, doi. 10.1509/jmkg.2005.69.4.230

By:

Lewis, Michael

Publication type:

Article

The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications.

Published in:

Journal of Marketing, 2005, v. 69, n. 4, p. 118, doi. 10.1509/jmkg.2005.69.4.118

By:

Garretson, Judith A.;
Burton, Scot

Publication type:

Article

Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships.

Published in:

2005

By:

Ryals, Lynette

Publication type:

Case Study

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure.

Published in:

Journal of Marketing, 2005, v. 69, n. 4, p. 1, doi. 10.1509/jmkg.2005.69.4.1

By:

Brown, Stephen W.;
Webster Jr., Frederick E.;
Steenkamp, Jan-Benedict E. M.;
Wilkie, William L.;
Sheth, Jagdish N.;
Sisodia, Rajendra S.;
Kerin, Roger A.;
MacInnis, Deborah J.;
McAlister, Leigh;
Raju, Jagmohan S.;
Bauerly, Ronald J.;
Johnson, Don T.;
Singh, Mandeep;
Staelin, Richard

Publication type:

Article

Reducing Adverse Selection Through Customer Relationship Management.

Published in:

Journal of Marketing, 2005, v. 69, n. 4, p. 219, doi. 10.1509/jmkg.2005.69.4.219

By:

Cao, Yong;
Gruca, Thomas S.

Publication type:

Article

A Customer Relationship Management Roadmap: What Is Known, Potential Pitfalls, and Where to Go.

Published in:

Journal of Marketing, 2005, v. 69, n. 4, p. 155, doi. 10.1509/jmkg.2005.69.4.155

By:

Boulding, William;
Staelin, Richard;
Ehret, Michael;
Johnston, Wesley J.

Publication type:

Article