Corporate Board Interlocks and New Product Introductions.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 1, p. 132, doi. 10.1509/jm.16.0120
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2018 AND VI 82 AND IP 1
Results: 8
1
2
Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 1, p. 115, doi. 10.1509/jm.16.0267
- By:
- Publication type:
- Article
3
Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 1, p. 93, doi. 10.1509/jm.16.0271
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- Publication type:
- Article
4
How Do Specialized Personal Incentives Enhance Sales Performance? The Benefits of Steady Sales Growth.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 1, p. 57, doi. 10.1509/jm.15.0523
- By:
- Publication type:
- Article
5
Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 1, p. 37, doi. 10.1509/jm.16.0055
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- Publication type:
- Article
6
Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 1, p. 20, doi. 10.1509/jm.14.0250
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- Publication type:
- Article
7
A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 1, p. 1, doi. 10.1509/jm.17.0208
- By:
- Publication type:
- Article
8
Clustering, Knowledge Sharing, and Intrabrand Competition: A Multiyear Analysis of an Evolving Franchise System.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 1, p. 74, doi. 10.1509/jm.16.0173
- By:
- Publication type:
- Article