When It Pays to Wait: Optimizing Release Timing Decisions for Secondary Channels in the Film Industry.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 4, p. 20, doi. 10.1509/jm.15.0484
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2016 AND VI 80 AND IP 4
Results: 6
1
2
Let Your Banner Wave? Antecedents and Performance Implications of Retailers' Private-Label Branding Strategies.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 4, p. 1, doi. 10.1509/jm.15.0154
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- Publication type:
- Article
3
Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 4, p. 72, doi. 10.1509/jm.15.0036
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- Publication type:
- Article
4
Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs Moderates Their Impact on Service Satisfaction.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 4, p. 56, doi. 10.1509/jm.14.0497
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- Publication type:
- Article
5
Relating Online, Regional, and National Advertising to Firm Value.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 4, p. 39, doi. 10.1509/jm.14.0231
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- Publication type:
- Article
6
Product Concept Demonstrations in Trade Shows and Firm Value.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 4, p. 90, doi. 10.1509/jm.14.0160
- By:
- Publication type:
- Article