Found: 20
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Using technology to bring online convenience to offline shopping.
- Published in:
- Marketing Letters, 2020, v. 31, n. 1, p. 25, doi. 10.1007/s11002-019-09508-5
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- Article
Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning.
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- Marketing Science, 2014, v. 33, n. 1, p. 6, doi. 10.1287/mksc.2013.0801
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- Article
A Review and Evaluation of Meta-Analysis Practices in Management Research.
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- Journal of Management, 2009, v. 35, n. 2, p. 393, doi. 10.1177/0149206308328501
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- Article
Do consumers benefit from national-brand listings by hard discounters?
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 1, p. 97, doi. 10.1007/s11747-023-00937-3
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- Article
Transaction cost economics and the roles of national culture: a test of hypotheses based on Inglehart and Hofstede.
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- Journal of the Academy of Marketing Science, 2012, v. 40, n. 2, p. 252, doi. 10.1007/s11747-011-0266-1
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- Article
Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 4, p. 677, doi. 10.1177/0022243720922853
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- Article
The Market Valuation of Outsourcing New Product Development.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 5, p. 682, doi. 10.1509/jmr.09.0317
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- Article
What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. 1011, doi. 10.1509/jmkr.47.6.1011
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- Publication type:
- Article
Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. 791, doi. 10.1509/jmkr.47.5.791
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- Article
A Meta-Analysis of Satisfaction in Marketing Channel Relationships.
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- Journal of Marketing Research (JMR), 1999, v. 36, n. 2, p. 223, doi. 10.2307/3152095
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- Article
The New Regulator in Town: The Effect of Walmart's Sustainability Mandate on Supplier Shareholder Value.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 2, p. 124, doi. 10.1509/jm.16.0276
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- Publication type:
- Article
Let Your Banner Wave? Antecedents and Performance Implications of Retailers' Private-Label Branding Strategies.
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- Journal of Marketing, 2016, v. 80, n. 4, p. 1, doi. 10.1509/jm.15.0154
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- Article
United We Stand: The Impact of Buying Groups on Retailer Productivity.
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- Journal of Marketing, 2015, v. 79, n. 4, p. 16, doi. 10.1509/jm.14.0202
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- Article
Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation.
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- Journal of Marketing, 2013, v. 77, n. 4, p. 86, doi. 10.1509/jm.11.0566
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- Article
How Country Characteristics Affect the Perceived Value of Web Sites.
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- Journal of Marketing, 2006, v. 70, n. 3, p. 136, doi. 10.1509/jmkg.70.3.136
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- Article
The Formation of Buyer—Supplier Relationships: Detailed Contract Drafting and Close Partner Selection.
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- Journal of Marketing, 2005, v. 69, n. 4, p. 103, doi. 10.1509/jmkg.2005.69.4.103
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- Article
The Market Valuation of Internet Channel Additions.
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- Journal of Marketing, 2002, v. 66, n. 2, p. 102, doi. 10.1509/jmkg.66.2.102.18478
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- Article
Buyer participation in outsourced new product development projects: The role of relationship multiplexity.
- Published in:
- Journal of Operations Management, 2020, v. 66, n. 5, p. 578, doi. 10.1002/joom.1085
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- Publication type:
- Article
Navigating the Last Mile: The Demand Effects of Click-and-Collect Order Fulfillment.
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- Journal of Marketing, 2021, v. 85, n. 4, p. 158, doi. 10.1177/0022242920960430
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- Article
MAKE, BUY, OR ALLY: A TRANSACTION COST THEORY META-ANALYSIS.
- Published in:
- Academy of Management Journal, 2006, v. 49, n. 3, p. 519, doi. 10.5465/AMJ.2006.21794670
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- Article