Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 6, p. 121, doi. 10.1509/jm.11.0205
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2012 AND VI 76 AND IP 6
Results: 8
1
2
Beyond the "Like" Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 6, p. 105, doi. 10.1509/jm.11.0105
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- Publication type:
- Article
3
Creating Major Innovations with Customers: Insights from Small and Young Technology Firms.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 6, p. 87, doi. 10.1509/jm.10.0418
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- Publication type:
- Article
4
Employees' Decision Making in the Face of Customers' Fuzzy Return Requests.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 6, p. 69, doi. 10.1509/jm.10.0529
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- Publication type:
- Article
5
How Doppelg…nger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 6, p. 55, doi. 10.1509/jm.10.0406
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- Publication type:
- Article
6
Mapping the Play of Organizational Identity in Foreign Market Adaptation.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 6, p. 38, doi. 10.1509/jm.10.0015
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- Publication type:
- Article
7
The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 6, p. 21, doi. 10.1509/jm.11.0349
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- Publication type:
- Article
8
Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When Shaping Frontline Employee Behavior?
- Published in:
- Journal of Marketing, 2012, v. 76, n. 6, p. 1, doi. 10.1509/jm.11.0112
- By:
- Publication type:
- Article