Works matching IS 1069031X AND DT 2003 AND VI 11 AND IP 4
Results: 8
The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters.
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- Journal of International Marketing, 2003, v. 11, n. 4, p. 32, doi. 10.1509/jimk.11.4.32.20145
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- Article
FAREWELL AND GOOD LUCK.
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- Journal of International Marketing, 2003, v. 11, n. 4, p. vii, doi. 10.1509/jimk.11.4.1.20153
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- Article
Executive Insights: Use of the Internet in International Marketing: A Case Study of Small Computer Software Firms.
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- Journal of International Marketing, 2003, v. 11, n. 4, p. 129, doi. 10.1509/jimk.11.4.129.20146
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- Article
Determinants of Korean and Japanese New Product Performance: An Interrelational and Process View.
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- Journal of International Marketing, 2003, v. 11, n. 4, p. 81, doi. 10.1509/jimk.11.4.81.20149
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- Article
Executive Insights: United Colors of Benetton -- From Sweaters to Success: An Examination of the Triumphs and Controversies of a Multinational Clothing Company.
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- Journal of International Marketing, 2003, v. 11, n. 4, p. 113, doi. 10.1509/jimk.11.4.113.20152
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- Article
Developing Global Segments and Forecasting Market Shares: A Simultaneouos Approach Using Survey Data.
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- Journal of International Marketing, 2003, v. 11, n. 4, p. 56, doi. 10.1509/jimk.11.4.56.20147
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- Article
Internationalization and Entry Modes: A Multitheoretical Framework and Research Propositions.
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- Journal of International Marketing, 2003, v. 11, n. 4, p. 1, doi. 10.1509/jimk.11.4.1.20144
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- Article
Executive Summaries.
- Published in:
- Journal of International Marketing, 2003, v. 11, n. 4, p. ix
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- Article