Loyalty Programs in Emerging and Developed Markets: The Impact of Cultural Values on Loyalty Program Choice.
- Published in:
- Journal of International Marketing, 2015, v. 23, n. 3, p. 87, doi. 10.1509/jim.14.0125
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- Publication type:
- Article
Works matching IS 1069031X AND DT 2015 AND VI 23 AND IP 3
Results: 5
1
2
Revisiting Consumer Ethnocentrism: Review, Reconceptualization, and Empirical Testing.
- Published in:
- Journal of International Marketing, 2015, v. 23, n. 3, p. 66, doi. 10.1509/jim.14.0085
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- Publication type:
- Article
3
Contract Specificity, Contract Violation, and Relationship Performance in International Buyer--Supplier Relationships.
- Published in:
- Journal of International Marketing, 2015, v. 23, n. 3, p. 22, doi. 10.1509/jim.14.0138
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- Publication type:
- Article
4
Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets.
- Published in:
- Journal of International Marketing, 2015, v. 23, n. 3, p. 1, doi. 10.1509/jim.15.0010
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- Publication type:
- Article
5
Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting.
- Published in:
- Journal of International Marketing, 2015, v. 23, n. 3, p. 41, doi. 10.1509/jim.14.0071
- By:
- Publication type:
- Article