Works matching IS 1069031X AND DT 2012 AND VI 20 AND IP 4
Results: 5
Reducing Uncertainty in the Emerging Market Entry Process: On the Relationship Among International Experiential Knowledge, Institutional Distance, and Uncertainty.
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- Journal of International Marketing, 2012, v. 20, n. 4, p. 96, doi. 10.1509/jim.12.0052
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- Article
The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western, Asian, and Domestic Retailers.
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- Journal of International Marketing, 2012, v. 20, n. 4, p. 72, doi. 10.1509/jim.12.0105
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- Article
Stakeholders and Marketing Capabilities in International New Ventures: Evidence from Ireland, Sweden, and Denmark.
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- Journal of International Marketing, 2012, v. 20, n. 4, p. 46, doi. 10.1509/jim.12.0077
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- Article
The Effects of Early Internationalization on Performance Outcomes in Young International Ventures: The Mediating Role of Marketing Capabilities.
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- Journal of International Marketing, 2012, v. 20, n. 4, p. 25, doi. 10.1509/jim.12.0076
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- Article
Constraints to Building and Deploying Marketing Capabilities by Emerging Market Firms in Advanced Markets.
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- Journal of International Marketing, 2012, v. 20, n. 4, p. 1, doi. 10.1509/jim.11.0116
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- Article