Works matching Guerrilla marketing
Results: 142
Marketing de Guerrilha do Twitter.
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- Id on Line. Revista de Psicologia, 2022, v. 16, n. 59, p. 48, doi. 10.14295/idonline.v16i59.3371
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PARTIZANINIO MARKETINGO PRIEMONIŲ TYRIMAS.
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- Socialinių Mokslų Studijos, 2013, v. 5, n. 4, p. 1109, doi. 10.13165/SMS-13-5-4-10
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Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions.
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- Tourism & Management Studies, 2022, v. 18, n. 3, p. 37, doi. 10.18089/tms.2022.180303
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Guerrilla Marketing in the 21<sup>st</sup> Century: A Systematic Analysis of the Discipline Through a Literature Review, a Taxonomy, and Identification of the Most Relevant Variables.
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- Journal of Humanities & Social Sciences (JHSS), 2023, v. 6, n. 4, p. 108
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Gerilla Pazarlaması ve Uygulamadaki Bazı Örnekleri.
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- Journal of Management & Economics / Yönetim ve Ekonomi, 2009, v. 16, n. 2, p. 107
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Analysis of Brand Awareness and Guerrilla Marketing In Iranian SME.
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- Iranian Journal of Management Studies, 2011, v. 4, n. 1, p. 115
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Gerilla Pazarlamanın Yeşil Satın Alma Niyetine Etkisinde Çevre Kaygısının Aracılık Rolü.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2022, v. 14, n. 4, p. 3066, doi. 10.20491/isarder.2022.1550
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Otel İşletmelerinde Gerilla Pazarlama: Ankara'da Bir Araştırma.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2022, v. 14, n. 3, p. 2128, doi. 10.20491/isarder.2022.1493
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Gerilla Pazarlama Faaliyetlerinin Y Kuşağı Tüketicilerinin Satın Alma Davranışları Üzerindeki Etkisi.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2022, v. 14, n. 1, p. 85, doi. 10.20491/isarder.2022.1368
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Revolutionizing marketing strategies: analyzing guerrilla marketing, brand image, and brand awareness impact on Gen Y purchasing decisions.
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- Management & Marketing, 2024, v. 19, n. 3, p. 382, doi. 10.2478/mmcks-2024-0017
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AN IN-DEPTH EXAMINATION OF GUERILLA MARKETING STRATEGIES IN THE SPORTS INDUSTRY.
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- SPORMETRE: The Journal of Physical Education & Sport Sciences / Beden Eğitimi ve Spor Bilimleri Dergisi, 2024, v. 22, n. 3, p. 194, doi. 10.33689/spormetre.1399819
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Incidence of Guerrilla Marketing Practices in Small and Medium Sized Turkish Exporters.
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- European Journal of Economic & Political Studies, 2012, v. 5, n. 1, p. 23
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GUERRILLA MARKETING IN THE DIGITAL WEB 3.0 ENVIRONMENT.
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- Journal of Knowledge Economy & Knowledge Management, 2023, v. 18, n. 2, p. 163, doi. 10.54860/beyder.1386816
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Guerrilla marketing jako výzva pro knihovny, Guerrilla Readers jako vyzyvatelé.
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- Knihovna, 2009, v. 20, n. 2, p. 121
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Guerilla Marketing and the Aqua Teen Hunger Force Fiasco.
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- Public Relations Quarterly, 2006, v. 51, n. 4, p. 8
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GUERRILLA MARKETING AS AN UNCONVENTIONAL MARKETING ACTIVITY.
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- Research in Physical Education, Sport & Health, 2017, v. 6, n. 1, p. 43
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Unleash the Beast: Promoting Summer Sessions Using Guerrilla Marketing.
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- Summer Academe, 2014, v. 8, p. 2
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Guerrilla Marketing for Job Hunters 3.0, by Jay Conrad Levinson and David Perry.
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- 2013
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- Book Review
Your Ad Here: The Cool Sell of Guerrilla Marketing.
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- 2013
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- Book Review
Guerrilla Marketing Research: Marketing Research Techniques that can help any business make more money.
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- 2007
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- Book Review
ALTERNATİF PAZARLAMA İLETİŞİMİ ARACI OLARAK GERİLLA PAZARLAMA: UYGULANMIŞ GERİLLA PAZARLAMA REKLAM ÖRNEKLERİNİN İNCELENMESİ ve TURİZM SEKTÖRÜ İÇİN MODEL ÖNERİLERİ
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- Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2012, v. 7, n. 28, p. 4788
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Your Ad Here: The Cool Sell of Guerrilla Marketing.
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- 2014
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- Book Review
Book Review: Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia , by Alexander Fattal.
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- 2020
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- Book Review
PRÍSTUPY K CHÁPANIU GUERILLA MARKETINGU V KONTEXTE SÚČASNÉHO MARKETINGOVÉHO RIADENIA.
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- Marketing Science & Inspirations, 2014, v. 9, n. 2, p. 21
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GUERRILLA ADVERTISING CASES STUDY IN PUBLIC TRANSPORT.
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- Business: Theory & Practice, 2024, v. 25, n. 2, p. 625, doi. 10.3846/btp.2024.19907
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INNOVATIVE MARKETING STRATEGIES IN ENTREPRENEURSHIP.
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- Journal of Entrepreneurship & Sustainability Issues, 2024, v. 12, n. 2, p. 117, doi. 10.9770/r8278778759
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Gerilla Pazarlama: Araçları, Avantajları ve Stratejileri Üzerine Teorik Bir Çerçeve.
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- Cag University Journal of Social Sciences, 2020, v. 17, n. 2, p. 68
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ГЕРИЛА МАРКЕТИНГ КАКО АЛАТКА ЗА ПРОМОЦИЈА.
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- Knowledge: International Journal, 2024, v. 64, n. 1, p. 129
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Application of Guerilla Marketing in Social Marketing Campaign.
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- Al Bashaer Economic Journal, 2018, v. 4, n. 2, p. 432
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- Article
EXAMINING THE IMPACT OF GUERRILLA MARKETING ON CUSTOMERS LOYALTY THROUGH BRAND TRUST.
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- Journal of Social Research Development, 2022, v. 3, n. 1, p. 32, doi. 10.53664/JSRD/03-01-2022-04-32-39
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GUERRILLA MARKETING TRENDS FOR SUSTAINABLE SOLUTIONS: EVIDENCE FROM SEM-BASED MULTIVARIATE AND CONDITIONAL PROCESS APPROACHES.
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- Journal of Business Economics & Management, 2020, v. 21, n. 3, p. 851, doi. 10.3846/jbem.2020.10730
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ON-LINE MARKETING-COMMUNICATION IN HUNGARY.
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- Scientific Annals of the 'Alexandru Ioan Cuza' University of Iasi: Economic Sciences Series, 2011, p. 339
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بررسی و تحلیل روابط علّی و معلولیبازاریابی چریکی(پارتیزانی) یر تسهیل جذب گردشگر با رویکرد منافع اقتصادی با استتفاده ازدیمتل.
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- Geographical Researches, 2023, v. 38, n. 2, p. 1
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AN EFFECTIVE VIRAL MARKETING STRATEGIES.
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- Research in Physical Education, Sport & Health, 2017, v. 6, n. 1, p. 11
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SOSYAL PAZARLAMADA GERĠLLA UYGULAMALAR.
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- Trakya University Journal of Social Science, 2018, v. 20, n. 2, p. 313, doi. 10.26468/trakyasobed.464787
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THE EFFECTS OF GUERILLA MARKETING ON BRAND EQUITY.
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- Consortium Journal of Hospitality & Tourism, 2009, v. 13, n. 2, p. 33
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Social Media in Contemporary Marketing: YouTube Advertising for the Guerrillas.
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- Media Watch, 2017, v. 8, n. 3, p. 413, doi. 10.15655/mw_2017_v8i3_49145
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Guerilla Advocacy: Using Aggressive Marketing Techniques for Health Policy Change.
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- Health Promotion Practice, 2009, v. 10, n. 3, p. 325, doi. 10.1177/1524839909334513
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The Role of Guerilla Marketing for Consumer Buying Behavior in Clothing Industry of Pakistan using Structural Equation Modeling (SEM).
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- South Asian Journal of Management Sciences, 2021, v. 15, n. 1, p. 52, doi. 10.21621/sajms.2021151.04
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NEW WAYS IN THE COGNITIVE DIMENSION OF INFORMATION OPERATIONS.
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- Revista Academiei Fortelor Terestre, 2017, v. 22, n. 2, p. 94
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Reinventing the Art of Marketing in the Light of Digitalization and Neuroimaging.
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- Amity Global Business Review, 2015, v. 10, p. 75
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The fight against budget cuts, closings and decayed image. Guerilla-Marketing for libraries.
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- Bibliothek Forschung und Praxis, 2005, v. 29, n. 3, p. 361
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Marketing of Library Resources and Services: A Structured Literature Review.
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- DESIDOC Journal of Library & Information Technology, 2016, v. 36, n. 3, p. 119, doi. 10.14429/djlit.36.3.10027
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"WORD-OF-MOUTH" AND ITS IMPACT ON BUSINESS ACTIVITIES.
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- Quality - Access to Success, 2012, v. 13, p. 66
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Practici inovatoare de promovare a bibliotecilor.
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- Biblioteca: Revista de Bibliologie şi Știinţa Informării, 2021, v. 32, n. 3, p. 31
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Păpădiile - influenceri din Muzeul Satului Bănățean Timișoara.
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- Memoria Ethnologica, 2024, n. 92/93, p. 92
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CREATING A VIDEO DOCUMENTARY AS A TOOL FOR REFLECTION AND ASSESSMENT: CAPTURING GUERILLA MARKETING IN ACTION.
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- Marketing Education Review, 2018, v. 28, n. 2, p. 126, doi. 10.1080/10528008.2017.1409079
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Does the guerrilla win, if he does not lose? Advertising media practitioners' views on guerrilla marketing challenges and potential negative consequences.
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- Journal of Public Affairs (14723891), 2020, v. 20, n. 2, p. 1, doi. 10.1002/pa.2007
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Taking it to the streets: steps to an effective -- and ethical -- guerilla marketing campaign.
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- Public Relations Tactics, 2006, v. 13, n. 3, p. 13
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- Article
Solidarity™: Student Activism, Affective Labor, and the Fair Trade Campaign in the United States.
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- Antipode, 2013, v. 45, n. 3, p. 565, doi. 10.1111/j.1467-8330.2012.01051.x
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- Article