Found: 17

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  • IT-Trends.

    Published in:
    Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 96, doi. 10.1365/s11621-014-0346-y
    Publication type:
    Article

  • Wie Social Media Marketing im Fußball wirkt.

    Published in:
    Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 40, doi. 10.1365/s11621-014-0339-x
    By:
    • Kainz, Florian;
    • Oberlehner, Christoph;
    • Krey, Florian;
    • Werner, Christian
    Publication type:
    Article

  • Buchrezensionen.

    Published in:
    2014
    By:
    • Schüür-Langkau, Anja
    Publication type:
    Book Review

  • Fußballmarketing.

    Published in:
    2014
    By:
    • Jenewein, Wolfgang
    Publication type:
    Editorial

  • Führung im modernen Fußball.

    Published in:
    Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 84, doi. 10.1365/s11621-014-0342-2
    By:
    • Hüppi, Michael
    Publication type:
    Article

  • Stadionzeitung meets Facebook.

    Published in:
    Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 32, doi. 10.1365/s11621-014-0338-y
    By:
    • Burk, Verena;
    • Grimmer, Christoph G.;
    • Pawlowski, Tim
    Publication type:
    Article

  • Literatur zum Thema Fußballmarketing.

    Published in:
    Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 93, doi. 10.1365/s11621-014-0344-0
    Publication type:
    Article

  • Service.

    Published in:
    Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 95, doi. 10.1365/s11621-014-0345-z
    Publication type:
    Article

  • Thema der nächsten Ausgabe: Kleinkundenmanagement.

    Published in:
    Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 102, doi. 10.1365/s11621-014-0354-y
    Publication type:
    Article

  • Service der Verlagsredaktion.

    Published in:
    Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 100, doi. 10.1365/s11621-014-0352-0
    Publication type:
    Article

  • Markenführung im Profi-Fußball.

    Published in:
    Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 68, doi. 10.1365/s11621-014-0341-3
    By:
    • Holzmüller, Hartmut H.;
    • Cramer, Carsten;
    • Thom, Dennis C.
    Publication type:
    Article

  • Fußballclubs und CSR - Cash-Cow und Identifikationsmotor?

    Published in:
    Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 58, doi. 10.1365/s11621-014-0340-4
    By:
    • Räker, Jan
    Publication type:
    Article

  • Kunden zu Fans machen.

    Published in:
    Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 10, doi. 10.1365/s11621-014-0336-0
    By:
    • Heidbrink, Marcus;
    • Kochanek, Thomas;
    • Brands, Julian;
    • Jenewein, Wolfgang
    Publication type:
    Article

  • Dienstleisterverzeichnis.

    Published in:
    Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 101, doi. 10.1365/s11621-014-0353-z
    Publication type:
    Article

  • The relevance of consumer-brand identification in the team sport industry.

    Published in:
    Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 20, doi. 10.1365/s11621-014-0337-z
    By:
    • Stokburger-Sauer, Nicola E.;
    • Teichmann, Karin
    Publication type:
    Article

  • 'Fußballmarketing zwischen Tradition und Moderne'.

    Published in:
    2014
    By:
    • Heusler, Bernhard
    Publication type:
    Interview

  • Veranstaltungen.

    Published in:
    Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 98, doi. 10.1365/s11621-014-0350-2
    Publication type:
    Article