Works matching IS 18656544 AND DT 2014 AND VI 31 AND IP 2

Results: 17

    • IT-Trends.

      Published in:
      Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 96, doi. 10.1365/s11621-014-0346-y
      Publication type:
      Article

    • Wie Social Media Marketing im Fußball wirkt.

      Published in:
      Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 40, doi. 10.1365/s11621-014-0339-x
      By:
      • Kainz, Florian;
      • Oberlehner, Christoph;
      • Krey, Florian;
      • Werner, Christian
      Publication type:
      Article

    • Buchrezensionen.

      Published in:
      2014
      By:
      • Schüür-Langkau, Anja
      Publication type:
      Book Review

    • Fußballmarketing.

      Published in:
      2014
      By:
      • Jenewein, Wolfgang
      Publication type:
      Editorial

    • Führung im modernen Fußball.

      Published in:
      Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 84, doi. 10.1365/s11621-014-0342-2
      By:
      • Hüppi, Michael
      Publication type:
      Article

    • Stadionzeitung meets Facebook.

      Published in:
      Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 32, doi. 10.1365/s11621-014-0338-y
      By:
      • Burk, Verena;
      • Grimmer, Christoph G.;
      • Pawlowski, Tim
      Publication type:
      Article

    • Literatur zum Thema Fußballmarketing.

      Published in:
      Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 93, doi. 10.1365/s11621-014-0344-0
      Publication type:
      Article

    • Service.

      Published in:
      Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 95, doi. 10.1365/s11621-014-0345-z
      Publication type:
      Article

    • Thema der nächsten Ausgabe: Kleinkundenmanagement.

      Published in:
      Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 102, doi. 10.1365/s11621-014-0354-y
      Publication type:
      Article

    • Service der Verlagsredaktion.

      Published in:
      Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 100, doi. 10.1365/s11621-014-0352-0
      Publication type:
      Article

    • Markenführung im Profi-Fußball.

      Published in:
      Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 68, doi. 10.1365/s11621-014-0341-3
      By:
      • Holzmüller, Hartmut H.;
      • Cramer, Carsten;
      • Thom, Dennis C.
      Publication type:
      Article

    • Fußballclubs und CSR - Cash-Cow und Identifikationsmotor?

      Published in:
      Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 58, doi. 10.1365/s11621-014-0340-4
      By:
      • Räker, Jan
      Publication type:
      Article

    • Kunden zu Fans machen.

      Published in:
      Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 10, doi. 10.1365/s11621-014-0336-0
      By:
      • Heidbrink, Marcus;
      • Kochanek, Thomas;
      • Brands, Julian;
      • Jenewein, Wolfgang
      Publication type:
      Article

    • Dienstleisterverzeichnis.

      Published in:
      Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 101, doi. 10.1365/s11621-014-0353-z
      Publication type:
      Article

    • The relevance of consumer-brand identification in the team sport industry.

      Published in:
      Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 20, doi. 10.1365/s11621-014-0337-z
      By:
      • Stokburger-Sauer, Nicola E.;
      • Teichmann, Karin
      Publication type:
      Article

    • 'Fußballmarketing zwischen Tradition und Moderne'.

      Published in:
      2014
      By:
      • Heusler, Bernhard
      Publication type:
      Interview

    • Veranstaltungen.

      Published in:
      Marketing Review St. Gallen, 2014, v. 31, n. 2, p. 98, doi. 10.1365/s11621-014-0350-2
      Publication type:
      Article