Flippern statt Bowling - Marketing im Zeitalter von Social Media.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 4, p. 8, doi. 10.1365/s11621-012-0145-2
- By:
- Publication type:
- Article
Works matching IS 18656544 AND DT 2012 AND VI 29 AND IP 4
Results: 12
1
2
» Social Media - nicht mehr neu, aber trotzdem noch in den Kinderschuhen «.
- Published in:
- 2012
- Publication type:
- Editorial
3
Vorschau 5 | 2012.
- Published in:
- 2012
- Publication type:
- Book Review
4
Social Media wird mobil - Grundlagen, Gebrauch und Gestaltung mobiler sozialer Medien.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 4, p. 16, doi. 10.1365/s11621-012-0146-1
- By:
- Publication type:
- Article
5
Trusted Friends - Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 4, p. 22, doi. 10.1365/s11621-012-0147-0
- By:
- Publication type:
- Article
6
Leveraging the Buzz - From Fan to Lead Generation in BMW's Pre-Communication.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 4, p. 28, doi. 10.1365/s11621-012-0148-z
- By:
- Publication type:
- Article
7
Die Facebook-Fanpage - Effektive Gestaltung und kommunikationspolitische Wirkung.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 4, p. 35, doi. 10.1365/s11621-012-0149-y
- By:
- Publication type:
- Article
8
Disruptive Empowerment - Auswirkungen von Kundeninteraktionen auf den Social-Media-Erfolg.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 4, p. 42, doi. 10.1365/s11621-012-0150-5
- By:
- Publication type:
- Article
9
Social-Media-Management bei Swiss International Air Lines - ein Erfahrungsbericht.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 4, p. 48, doi. 10.1365/s11621-012-0151-4
- By:
- Publication type:
- Article
10
Strategisches Social-Media-Measurement - Wege zur Effektivitäts- und Effizienzmessung.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 4, p. 54, doi. 10.1365/s11621-012-0152-3
- By:
- Publication type:
- Article
11
Social Media.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 4, p. 60, doi. 10.1365/s11621-012-0142-5
- Publication type:
- Article
12
Marketingquellen | Buchservice.
- Published in:
- 2012
- Publication type:
- Book Review