Works matching DE "MARKETING effectiveness"

Results: 437

Incentivizing research into the effectiveness of medical devices.

Published in:

2016

By:

Drummond, Michael;
Tarricone, Rosanna;
Torbica, Aleksandra

Publication type:

Editorial

Artificial Intelligence and the Future of Digital Marketing.

Published in:

Devotion: Journal of Research & Community Service, 2024, v. 5, n. 12, p. 1569, doi. 10.59188/devotion.v5i12.20692

By:

Juriah, Siti;
Susilastuty, Darwati

Publication type:

Article

SOCIAL MARKETING STRATEGY OF THE DEEP WASTE BANK INCREASING COMMUNITY PARTICIPATION IN DENPASAR CITY.

Published in:

Eduvest: Journal Of Universal Studies, 2025, v. 5, n. 5, p. 5151, doi. 10.59188/eduvest.v5i5.51144

By:

Adinata, Kadek Hendrawan;
Maradona, Agus Fredy

Publication type:

Article

The Roles and Goals of Marketing: Research: Where we've been and where we're heading.

Published in:

Marketing Research, 2012, v. 24, n. 2, p. 28

By:

McCullough, Paul Richard

Publication type:

Article

Personal and Social Skills' Impact on Marketing Effectiveness.

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2023, v. 50, n. 4, p. 137, doi. 10.2478/minib-2023-0026

By:

Mousli, Liza;
Larras, Chafika;
Bouchetara, Mehdi;
Iraten, Sabrina

Publication type:

Article

The Use of Marketing Indicators in Poland — Towards Evidence-Based Management.

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2023, v. 47, n. 1, p. 1, doi. 10.2478/minib-2023-0001

By:

Kozielski, Robert;
Wilczewska, Donata

Publication type:

Article

AREAS OF INFLUENCE IN INFLUENCER MARKETING. TO WHAT EXTENT IS THE COMMUNICATION UNDER BRAND CONTROL?

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2022, v. 46, n. 4, p. 1, doi. 10.2478/minib-2022-0018

By:

Łaszkiewicz, Anna

Publication type:

Article

Digital Solutions and Machine Learning Can Improve Niche Market Reach.

Published in:

Theory, Methodology, Practice, 2023, v. 19, n. 1, p. 31, doi. 10.18096/TMP.2023.01.03

By:

SOMOSI, ZOLTÁN;
HAJDÚ, NOÉMI

Publication type:

Article

Study of Digital Marketing Effectiveness for Star Category Classified Hotels in India.

Published in:

Review of Professional Management, 2020, v. 18, n. 2, p. 30, doi. 10.20968/rpm/2020/v18/i2/156853

By:

Kumar, Amol;
Syed, Asif Ali;
Singh, Ajay

Publication type:

Article

فعالية أبعاد إدارة المعرفة التسويقية في تحسين الابتكار التسويقي في المؤسسات الخدماتية - دراسة حالة شركة موبيليس.

Published in:

Economic & Managerial Researshes, 2021, v. 15, n. 1, p. 311

By:

سليمة مسعي محمد;
رضا زهواني

Publication type:

Article

Confirmatory factor analysis of marketing performance dimensions: a lesson from SMEs in Malang, Indonesia.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2310084

By:

Lestari, Resanti;
Syahyuti;
Wibawa, Berto Mulia;
Endayani, Fatmasari;
Setyawati, Dyah;
Fandhitya Silalahi, Sahat Aditua

Publication type:

Article

How gamification affects online shopping behavior: An approach with youngsters (aged 16 – 30).

Published in:

Cogent Business & Management, 2023, v. 10, n. 3, p. 1, doi. 10.1080/23311975.2023.2256076

By:

Tien Minh, Dinh;
Vu Lan Oanh, Le;
Diem Quynh, Nguyen

Publication type:

Article

Innovations—Doomed to Fail? Investigating Strategies to Overcome Passive Innovation Resistance.

Published in:

Journal of Product Innovation Management, 2016, v. 33, n. 3, p. 277, doi. 10.1111/jpim.12273

By:

Heidenreich, Sven;
Kraemer, Tobias

Publication type:

Article

The Contributions of Firm Innovativeness to Customer Value in Purchasing Behavior.

Published in:

Journal of Product Innovation Management, 2015, v. 32, n. 2, p. 201, doi. 10.1111/jpim.12173

By:

Kim, Jaesu;
Kim, Kyung Hoon;
Garrett, Tony C.;
Jung, Heonsoo

Publication type:

Article

Influencer marketing effectiveness: A meta-analytic review.

Published in:

2025

By:

Pan, Meizhi;
Blut, Markus;
Ghiassaleh, Arezou;
Lee, Zach W. Y.

Publication type:

Literature Review

Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis.

Published in:

2023

By:

Zhang, Peng Vincent;
Kim, Seoyoung;
Chakravarty, Anindita

Publication type:

Literature Review

Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 438, doi. 10.1007/s11747-019-00635-z

By:

Dose, David B.;
Walsh, Gianfranco;
Beatty, Sharon E.;
Elsner, Ralf

Publication type:

Article

Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects.

Published in:

Journal of the Academy of Marketing Science, 2017, v. 45, n. 2, p. 268, doi. 10.1007/s11747-016-0484-7

By:

Kumar, V.;
Choi, JeeWon;
Greene, Mallik

Publication type:

Article

The effectiveness of celebrity endorsements: a meta-analysis.

Published in:

Journal of the Academy of Marketing Science, 2017, v. 45, n. 1, p. 55, doi. 10.1007/s11747-016-0503-8

By:

Knoll, Johannes;
Matthes, Jörg

Publication type:

Article

ТЕОРЕТИЧНІ АСПЕКТИ ОРГАНІЗАЦІЇ АУДИТУ МАРКЕТИНГУ НА ТОРГОВЕЛЬНОМУ ПІДПРИЄМСТВІ

Published in:

Institute of Accounting, Control & Analysis in the Globalization Circumstances / Ìnstitut Buhgaltersʹkogo Oblìku, Kontrolʹ ta Analìz v Umovah Globalìzacìï, 2020, n. 1, p. 89, doi. 10.35774/ibo2020.01.089

By:

Ганна, Чміль;
Ганна, Верзілова

Publication type:

Article

Use of Marketing Communication Tools in Tourism in Accommodation Facilities during the COVID-19 Pandemic.

Published in:

Journal of Tourism & Services, 2023, v. 14, n. 26, p. 25, doi. 10.29036/jots.v14i26.440

By:

Lincényi, Marcel;
Bulanda, Ivana

Publication type:

Article

МАРКЕТИНГОВ ПОДХОД В УПРАВЛЕНИЕТО НА КУРОРТНИЯ ГРАД.

Published in:

Management & Education / Upravlenie i Obrazovanie, 2019, v. 15, n. 2, p. 73

By:

Белан, Олга Василевна

Publication type:

Article

Fit in cause-related marketing: An integrative retrospective.

Published in:

Journal of Global Scholars of Marketing Science, 2020, v. 30, n. 2, p. 105, doi. 10.1080/21639159.2018.1509365

By:

Pracejus, John W.;
Deng, Qian (Claire);
Olsen, G. Douglas;
Messinger, Paul R.

Publication type:

Article

Advanced approaches to exploring the impact of marketing communication on consumer behaviour.

Published in:

2024

By:

Žák, Štefan;
Hasprová, Mária

Publication type:

Literature Review

Inovácie v marketingovej stratégií pre drevostavby- úloha digitálneho a zeleného marketingu.

Published in:

Studia Commercialia Bratislavensia, 2024, v. 17, n. 61, p. 176

By:

Šeda, Markéte;
Janikovičová, Sabina;
Pollák, František

Publication type:

Article

Effectiveness of marketing innovations.

Published in:

Studia Commercialia Bratislavensia, 2023, v. 16, n. 55, p. 25

By:

Harcsová, Henrieta

Publication type:

Article

The Impact of Market Liquidity on the Effectiveness of Option Valuation with the Black-Scholes-Merton Model Using the Example of the WIG20 Index.

Published in:

Financial Sciences / Nauki o Finansach, 2022, v. 27, n. 1, p. 58, doi. 10.15611/fins.2022.1.05

By:

Prymon, Michał

Publication type:

Article

MODELING MARKETING RESEARCH EFFICIENCY -- SOME THEORETICAL NOTES.

Published in:

Econometrics / Ekonometria, 2012, n. 35, p. 38

By:

Tarka, Piotr

Publication type:

Article

Communicating and Disseminating Rock Art Research on Facebook: The ERC Artsoundscapes Project Goes Public.

Published in:

Heritage & Society, 2022, v. 15, n. 2, p. 113, doi. 10.1080/2159032X.2022.2098653

By:

Coltofean-Arizancu, Laura;
Mattioli, Tommaso;
Díaz-Andreu, Margarita

Publication type:

Article

Social Media Marketing Strategies for Electronic Cigarettes: Content Analysis of Chinese Weibo Accounts.

Published in:

Journal of Medical Internet Research, 2024, v. 26, p. 1, doi. 10.2196/51594

By:

Zhou, Xinyi;
Hao, Xinyu;
Chen, Yuhang;
Deng, Hui;
Fang, Ling;
Zhang, Lingyun;
Yan, Xiaotao;
Zheng, Pinpin;
Wang, Fan

Publication type:

Article

THE OTHER SIDE OF THE COIN IN AN ORGANIZATION - WIDE MARKETING CONCEPT.

Published in:

Management Research & Practice, 2020, v. 12, n. 1, p. 62

By:

UYANIK, Meziyet;
YÜKSELEN, Cemal

Publication type:

Article

ASSESSING THE IMPACT OF MESSAGE SOURCES AND CONTENT ON B2B SOCIAL MEDIA MARKETING EFFECTIVENESS.

Published in:

Communication Today, 2024, v. 15, n. 2, p. 148, doi. 10.34135/communicationtoday.2024.Vol.15.No.2.9

By:

HARIYANA, Nanik;
MAJID, Nurkholis;
YUNINGSIH, Yuningsih

Publication type:

Article

Market discipline and capital buffers in Islamic and conventional banks in the MENA region.

Published in:

Eurasian Economic Review, 2022, v. 12, n. 1, p. 139, doi. 10.1007/s40822-021-00195-0

By:

Grassa, Rihab;
Moumen, Nejia;
Kabir Hassan, M.;
Hussainey, Khaled

Publication type:

Article

CUSTOMER REACTION AND PURCHASE INTENTIONS AS INDICATORS OF THE EFFECTIVENESS OF DIGITAL MARKETING CHANNELS.

Published in:

Aweshkar Research Journal, 2023, v. 30, n. 1, p. 66

By:

Ahmad, Rais;
khan, Irshad

Publication type:

Article

Evaluating Mobile Telecom Apps: An Integrated Fuzzy MCDM Model Using Marketing Mix.

Published in:

Information (2078-2489), 2025, v. 16, n. 1, p. 70, doi. 10.3390/info16010070

By:

Alabool, Hamzeh Mohammad

Publication type:

Article

From Data to Delight: Leveraging Social Customer Relationship Management to Elevate Customer Satisfaction and Market Effectiveness.

Published in:

Information (2078-2489), 2025, v. 16, n. 1, p. 9, doi. 10.3390/info16010009

By:

Elshaer, Ibrahim A.;
Azazz, Alaa M. S.;
Fayyad, Sameh;
Mohamed, Shaimaa A.;
Fouad, Amr Mohamed;
Fathy, Eslam Ahmed

Publication type:

Article

COMPARATIVE PRICING OF TOURISM IN LATIN AMERICA & CARIBBEAN REGION USING PPPS OF THE ICP.

Published in:

Journal of International Business Disciplines, 2022, v. 17, n. 2, p. 16

By:

Oyewole, Philemon

Publication type:

Article

Análise da rentabiliade de empresas varejistas: uma abordagem exploratória.

Published in:

Revista Organizações em Contexto, 2012, v. 8, n. 16, p. 121, doi. 10.15603/1982-8756/roc.v8n16p121-148

By:

SANTOS, DAVID FERREIRA LOPES

Publication type:

Article

FARMERS' MARKETS: POSITIVE FEELINGS OF INSTAGRAM POSTS.

Published in:

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2016, v. 64, n. 6, p. 2095, doi. 10.11118/actaun201664062095

By:

Pilař, Ladislav;
Balcarová, Tereza;
Rojík, Stanislav

Publication type:

Article

Quality Management of Projects.

Published in:

Romanian Statistical Review, 2013, n. Sup, p. 128

By:

GRESOI, Sorin Gabriel;
DIACONU, Aurelian;
DIACONU, Amelia

Publication type:

Article

RELATIONSHIP BUILDING ACTIVITIES OF EXHIBITORS AT TRADESHOWS: VISITORS PERSPECTIVE.

Published in:

Global Management Review, 2013, v. 7, n. 2, p. 44

By:

Ravi Shankar, C.;
Srividhya, L.

Publication type:

Article

The effectiveness of event marketing in an attention economy: Findings from Twitch live-stream esports tournament events.

Published in:

Journal of Media Economics, 2022, v. 34, n. 3, p. 194, doi. 10.1080/08997764.2022.2115503

By:

Mao, Eric

Publication type:

Article

Digital Marketing during the COVID-19 Pandemic: A Case Study of its Adoption by Furniture Manufacturers in Malaysia.

Published in:

BioResources, 2021, v. 16, n. 2, p. 3304, doi. 10.15376/biores.16.2.3304-3317

By:

Ratnasingam, Jegatheswaran;
Jegathesan, Natkuncaran;
Ab Latib, Hazirah;
Ioras, Florin;
Mariapan, Manohar;
Liat, Lim Choon

Publication type:

Article

Between anchors and aspirations: a new family of bargaining solutions.

Published in:

Review of Economic Design, 2019, v. 23, n. 1/2, p. 53, doi. 10.1007/s10058-019-00220-4

By:

Karagözoğlu, Emin;
Keskin, Kerim;
Özcan-Tok, Elif

Publication type:

Article

Exploring the Use of the World Health Organization Total System Effectiveness Approach and Market Opportunity Navigator to Identify Initial Positioning and Targeting of a New Bioneedle™ Delivery Technology for Vaccine Administration.

Published in:

Journal of Commercial Biotechnology, 2022, v. 27, n. 2, p. 14

By:

Mingey, Alexis;
Molinari, Alexa;
Toscani, Michael;
York, John M.

Publication type:

Article

Social Media Communication and Company Value: The Moderating Role of Industry Competitiveness.

Published in:

Journal of Service Research, 2023, v. 26, n. 1, p. 120, doi. 10.1177/10946705211072429

By:

Golmohammadi, Alireza;
Gauri, Dinesh K.;
Mirahmad, Hooman

Publication type:

Article

Getting Smart.

Published in:

Journal of Service Research, 2017, v. 20, n. 1, p. 29, doi. 10.1177/1094670516679273

By:

Marinova, Detelina;
de Ruyter, Ko;
Huang, Ming-Hui;
Meuter, Matthew L.;
Challagalla, Goutam

Publication type:

Article

Strategic Marketing of Electronic Resources in Academic Libraries in Kenya.

Published in:

Journal of Scholarly Publishing, 2018, v. 49, n. 4, p. 435, doi. 10.3138/jsp.49.4.04

By:

Wanjiku Ndungu, Miriam;
Wacuka Gikandi, Jane

Publication type:

Article

Impact of Servicescape via Instagram on Behavioral Intention of Young Consumers: A Case Study of Catering Industry.

Published in:

Special Education, 2022, v. 1, n. 43, p. 2469

By:

Bhat, Nazia Yousuf;
Bhat, Shabir Ahmad

Publication type:

Article

Millennials and Gen Z's Perception of Social Media Marketing Effectiveness on the Festival's Branding: The Mediating Effect of Brand Gestalt.

Published in:

Asia-Pacific Social Science Review, 2021, v. 21, n. 3, p. 102, doi. 10.59588/2350-8329.1389

By:

Mandagi, Deske W.;
Aseng, Andrew C.

Publication type:

Article