Is Branding Going Gothic? A Descent into the Mallström.
- Published in:
- Journal of Customer Behaviour, 2020, v. 19, n. 2, p. 175, doi. 10.1362/147539220X15929906305251
- By:
- Publication type:
- Article
Works matching IS 14753928 AND DT 2020 AND VI 19 AND IP 2
Results: 5
1
2
The development of a curriculum for the introduction to trade show buying.
- Published in:
- Journal of Customer Behaviour, 2020, v. 19, n. 2, p. 127, doi. 10.1362/147539220X15929906305233
- By:
- Publication type:
- Article
3
Zooming-in value-in-use through basic individual values.
- Published in:
- Journal of Customer Behaviour, 2020, v. 19, n. 2, p. 97, doi. 10.1362/147539220X15929906305116
- By:
- Publication type:
- Article
4
Editorial.
- Published in:
- Journal of Customer Behaviour, 2020, v. 19, n. 2, p. 95, doi. 10.1362/147539220X15929906305279
- By:
- Publication type:
- Article
5
The Human Brand: A systematic literature review and research agenda.
- Published in:
- 2020
- By:
- Publication type:
- Literature Review