Social media advertising: Factors influencing consumer ad avoidance.
- Published in:
- Journal of Customer Behaviour, 2017, v. 16, n. 2, p. 183, doi. 10.1362/147539217X14909733609398
- By:
- Publication type:
- Article
Works matching IS 14753928 AND DT 2017 AND VI 16 AND IP 2
Results: 5
1
2
'Delebs' (dead celebrities): Why some succeed and some fail.
- Published in:
- Journal of Customer Behaviour, 2017, v. 16, n. 2, p. 161, doi. 10.1362/147539217X14909732699543
- By:
- Publication type:
- Article
3
The role of brand credibility in the relationship between brand innovativeness and purchase intention.
- Published in:
- Journal of Customer Behaviour, 2017, v. 16, n. 2, p. 145, doi. 10.1362/147539217X14909732699534
- By:
- Publication type:
- Article
4
How do different types of customer engagement affect important relationship marketing outcomes? An empirical analysis.
- Published in:
- Journal of Customer Behaviour, 2017, v. 16, n. 2, p. 111, doi. 10.1362/147539217X14909732699525
- By:
- Publication type:
- Article
5
Editorial.
- Published in:
- 2017
- By:
- Publication type:
- Editorial