Personal level antecedents of eWOM and purchase intention, on social networking sites.
- Published in:
- Journal of Customer Behaviour, 2015, v. 14, n. 2, p. 107, doi. 10.1362/147539215X14373846805707
- By:
- Publication type:
- Article
Works matching IS 14753928 AND DT 2015 AND VI 14 AND IP 2
Results: 6
1
2
Social media practices in SME marketing activities: A theoretical framework and research agenda.
- Published in:
- Journal of Customer Behaviour, 2015, v. 14, n. 2, p. 163, doi. 10.1362/147539215X14373846805824
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- Publication type:
- Article
3
Unleashing corporate communications via social media: A UK study of brand management and conversations with customers.
- Published in:
- Journal of Customer Behaviour, 2015, v. 14, n. 2, p. 147, doi. 10.1362/147539215X14373846805789
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- Publication type:
- Article
4
An old model for a new age: Consumer decision making in participatory digital culture.
- Published in:
- Journal of Customer Behaviour, 2015, v. 14, n. 2, p. 127, doi. 10.1362/147539215X14373846805743
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- Publication type:
- Article
5
Groupthink 2.0: An empirical analysis of customers' conformity-seeking in online communities.
- Published in:
- Journal of Customer Behaviour, 2015, v. 14, n. 2, p. 87, doi. 10.1362/147539215X14373846805662
- By:
- Publication type:
- Article
6
Exploring research priorities in digital marketing.
- Published in:
- Journal of Customer Behaviour, 2015, v. 14, n. 2, p. 83, doi. 10.1362/147539215X14373846805626
- By:
- Publication type:
- Article