Reflections on emotional attachment to brands: Brand romance and brand love.
- Published in:
- Journal of Customer Behaviour, 2013, v. 12, n. 1, p. 73, doi. 10.1362/147539213X13645550618560
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- Publication type:
- Article
Works matching IS 14753928 AND DT 2013 AND VI 12 AND IP 1
Results: 5
1
2
Experiential value: Application to innovative consumer technology products.
- Published in:
- Journal of Customer Behaviour, 2013, v. 12, n. 1, p. 7, doi. 10.1362/147539213X13645550618443
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- Publication type:
- Article
3
How does social commerce work for apparel shopping? Apparel social e-shopping with social network storefronts.
- Published in:
- Journal of Customer Behaviour, 2013, v. 12, n. 1, p. 53, doi. 10.1362/147539213X13645550618524
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- Publication type:
- Article
4
An associative learning account of branding effects of sponsorship.
- Published in:
- Journal of Customer Behaviour, 2013, v. 12, n. 1, p. 25, doi. 10.1362/147539213X13645550618489
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- Publication type:
- Article
5
EDITORIAL.
- Published in:
- Journal of Customer Behaviour, 2013, v. 12, n. 1, p. 1, doi. 10.1362/147539213X13645550618407
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- Publication type:
- Article