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How marketers can respond to recession and turbulence.
- Published in:
- Journal of Customer Behaviour, 2009, v. 8, n. 2, p. 187, doi. 10.1362/147539209X459804
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- Publication type:
- Article
The crisis and customer behaviour: eight quick solutions.
- Published in:
- Journal of Customer Behaviour, 2009, v. 8, n. 2, p. 177, doi. 10.1362/147539209X459796
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- Publication type:
- Article
Double, double toil and trouble: on the equivocal magic of marketing.
- Published in:
- Journal of Customer Behaviour, 2009, v. 8, n. 2, p. 163, doi. 10.1362/147539209X459787
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- Publication type:
- Article
Market orientation and resource adjustments during economic recession - a business network perspective.
- Published in:
- Journal of Customer Behaviour, 2009, v. 8, n. 2, p. 153, doi. 10.1362/147539209X459778
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- Publication type:
- Article
Competitive advantage strategies in times of adversity.
- Published in:
- Journal of Customer Behaviour, 2009, v. 8, n. 2, p. 137, doi. 10.1362/147539209X459769
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- Publication type:
- Article
The global crisis and the marketing scholar.
- Published in:
- Journal of Customer Behaviour, 2009, v. 8, n. 2, p. 119, doi. 10.1362/147539209X459750
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- Publication type:
- Article
What goes around.
- Published in:
- Journal of Customer Behaviour, 2009, v. 8, n. 2, p. 105, doi. 10.1362/147539209X459741
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- Article
Editorial: Marketing in adversity.
- Published in:
- Journal of Customer Behaviour, 2009, v. 8, n. 2, p. 97, doi. 10.1362/147539209X459732
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- Article