Recapitulation of brand anthropomorphism: An innovating marketing strategy.
- Published in:
- Marketing Review, 2020, v. 19, n. 1/2, p. 143, doi. 10.1362/146934720X15929907504139
- By:
- Publication type:
- Article
Works matching IS 1469347X AND DT 2020 AND VI 19 AND IP 1/2
Results: 8
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Conceptual organisation of customer engagement: Understanding the concept of engagement and considering the structure of customer engagement factors.
- Published in:
- Marketing Review, 2020, v. 19, n. 1/2, p. 109, doi. 10.1362/146934720X15929907504120
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- Publication type:
- Article
3
Communicating a company's higher purpose to conscious consumers through online behavioural advertising.
- Published in:
- Marketing Review, 2020, v. 19, n. 1/2, p. 93, doi. 10.1362/146934720X15929907504111
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- Publication type:
- Article
4
A literature review of customer behaviour patterns on e-commerce websites using an eye tracker.
- Published in:
- 2020
- By:
- Publication type:
- Literature Review
5
Big data augments emotional labour and organisational outcomes.
- Published in:
- Marketing Review, 2020, v. 19, n. 1/2, p. 63, doi. 10.1362/146934720X15929907504094
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- Publication type:
- Article
6
Review of literature on green consumer behaviour over 25 years (1994-2018).
- Published in:
- 2020
- By:
- Publication type:
- Literature Review
7
Trends in sports analytics for event management: A content analysis.
- Published in:
- Marketing Review, 2020, v. 19, n. 1/2, p. 1, doi. 10.1362/146934720X15929907504058
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- Publication type:
- Article
8
A united front towards consumer-focused sponsorship.
- Published in:
- Marketing Review, 2020, v. 19, n. 1/2, p. 17, doi. 10.1362/146934720X15929907504067
- By:
- Publication type:
- Article